Map app events to each network or affiliate partner, choose whether to share revenue and inspect delivery logs. Keep the conversion signal tied to the outcomes you measure.
Each integration page lists the exact event names and fields that network expects, and the ad network integrations overview shows what each sync covers.
Google Ads attribution, spend sync and mapped conversion actions.
Meta install attribution, Conversions API events and spend sync.
TikTok campaign links, deferred deep links and Events API postbacks.
Snapchat link attribution and Conversions API events.
Reddit click IDs, Conversions API postbacks and deferred deep links.
LinkedIn campaign links and Conversions API events, with spend on request.
ChatGPT Ads click matching and OpenAI Conversions API events.
ShareChat and Moj link attribution and conversion postbacks; no spend import.
Everflow install and mapped-event postbacks with the transaction ID.
Postback URL templates with 30 macros that accept AppsFlyer-style parameter names.
Pick your event and the name each network expects. Saving a mapping sends a test event, so you see it land in the network's events manager.
| Network | install | sign_up |
|---|---|---|
| first_open | sign_up | |
| Meta | MobileAppInstall | CompleteRegistration |
| Snapchat | APP_INSTALL | SIGN_UP |
| Install | SIGN_UP | |
| ChatGPT | app_installed | registration_completed |
| ShareChat | install | registration |
See which conversions were delivered, failed or not sent, by network and by event. Postbacks withheld by a fraud rule show as not sent.
Install and sign-up go out without a mapping. Purchases and custom events go only after you map them.
| Network | Install sent as | Sign-up sent as | Revenue |
|---|---|---|---|
| Google Ads | first_open | sign_up | Send Revenue with a currency |
| Meta Ads | MobileAppInstall | CompleteRegistration | Send Revenue with a currency |
| Snapchat Ads | APP_INSTALL | SIGN_UP | - |
| Reddit Ads | Install (custom event) | SIGN_UP | Send Revenue with a currency |
| ChatGPT Ads | app_installed | registration_completed | Converted to integer minor units, so USD 42.00 is 4200 |
| ShareChat Ads | install | registration | eventValue, for example 499.00 |
Pick your event and the name each network expects, so a purchase can go to Meta, Google and Reddit under their own names.
Turn on Send Revenue per mapping, with a currency, when a network should bid on value.
Saving a mapping sends a test event, and the send icon fires one again on demand, so you see it land in the network's events manager.
See which conversions were delivered, failed or not sent, by network and by event, with the network's error messages.
Affiliate networks and any other partner get postback URLs with 30 macros for click ID, event, revenue, device and timestamps, in one template per conversion.
Fraud Control rules can tag or withhold postbacks for flagged installs, so networks don't optimise toward bad traffic.
{revenue} is in major currency units with two decimals. A macro with no value for a conversion is sent empty. Every macro is listed in the postbacks and macros docs.
https://partner.example.com/postback?tid={click_id}&event={event_name}&amount={revenue}¤cy={currency}&event_time={event_time}&ts={timestamp}https://partner.example.com/postback?tid=a1b2c3d4e5&event=purchase&amount=9.99¤cy=USD&event_time=1789667620&ts=1789667623Map a sign-up or purchase, check its delivery and verify the value in the destination platform.