Compare acquisition sources on CPI, ROAS, retention and LTV. Measure returning users and inspect fraud flags before deciding which campaigns to scale.
Onboarding offer test
Variant A
go.yourapp.com/offer-a
Variant B
go.yourapp.com/offer-b
Call
Variant B wins on ROAS and D30 retention
+27%
D7 ROAS over variant A
38 installs flagged on B
Click injection rule. Postbacks withheld, so the network doesn't optimise toward them.
Join 400+ growth teams using Linkrunner.
Spend syncs from Meta, Google and Apple Ads, and revenue lands at D0, D3, D7 and D30, so a slow starter isn't cut too early.
ROAS by install cohort
Turn on a template, preview its impact, then tag installs or withhold postbacks.
Click injection
Template, last 14 days
Deep link opens from push or ads count as free re-engagements. Reinstalls re-attribute within 90 days.
Your cart is still waiting
opens /cart?promo=back10
Re-engagements
1,284
Free
Re-attributed
312
90-day window
ROAS by install cohort
The Linkrunner AI agent (in beta, request access) answers questions about installs and campaigns with tables you can check, or connect Claude through the MCP server.
Three ad sets are under 0.8x D7 ROAS over the last 14 days.
Broad_18_24_static$1,8600.52xInterest_fitness_v3$1,2400.61xLookalike_5pct_video$9800.74xEvery figure traces back to the data it fetched.
Create a link or campaign per variant, with deep links that open the screen the test is about.
Watch cost per event and D0 to D7 revenue by cohort, with fraud flags on, so a bad source doesn't win the test.
Compare retention and LTV once the cohorts reach the windows you need, then decide where to move budget. Use the AI agent beta or MCP client to help investigate the results.
46%
$1M+
“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas
Digital Marketing, Playo
34%
CPI reduction in 3 months
₹20.30 → ₹13.39
Google Ads CPI drop (Dec '25 → Feb '26)
Create a separate campaign for each test and compare results at the same cohort age. Your first 25,000 attributed installs are free.