For product teams

See how acquisition shapes app activation and retention

Q: We already use Amplitude or Mixpanel. Why add Linkrunner?

Linkrunner supplies acquisition context for the users your analytics tools already measure. Connect attribution to Amplitude, Mixpanel or PostHog to compare behaviour by source in your existing workflow.

Q: Which retention metrics does Linkrunner report?

Classic and cumulative retention are available at D1, D7, D14 and D30, with rolling retention at D1 and D7. Classic counts a return on the exact day, cumulative counts a return from D1 through that day, and rolling counts a return on that day or later.

Q: Can a deep link open a specific screen after a fresh install?

Yes. Deferred deep linking passes the link's destination through the store install, and your app reads it on first open through the SDK. Universal links and app links handle users who already have the app, and Linkrunner hosts the AASA and assetlinks files for your domain.

Q: Can I build funnels from my own events?

Yes. Send custom events through the SDK or the server-side event API, then build funnels from them in the Events tab. Saved funnels can be split by channel, and the events log lets you inspect any single event.

Q: Does Linkrunner track users who start on our website?

Yes. Web-to-app journeys connect a web visit to the app install that follows, including Meta web-to-app campaigns and link-based flows for TikTok, Snapchat, LinkedIn, Reddit and ChatGPT Ads. The Web SDK for full website attribution is in beta.

Compare funnels, cohorts and retention with acquisition context attached. Use deep links to carry a campaign promise into the first app session.

Start measuring free Book a demo

Onboarding to purchase

1 Oct to 21 OctSplit by channel

MetaGoogle AdsOrganic

28,400

100%

Install

18,150

64% of prev.

sign_up

9,320

51% of prev.

add_to_cart

3,288

35% of prev.

purchase

Biggest drop

add_to_cart to purchase

Meta33%

Google Ads34%

Organic40%

Carted, no purchase

Meta users to win back

2,480

Join 400+ growth teams using Linkrunner.

What product teams use

Bring acquisition context into product decisions

Every user carries the campaign that brought them in, from the first open to the last event.

Event funnels

Build a funnel from the events your app sends, see where users drop off, and split the steps by channel. The Events log shows every action as it arrived.

Events

Live

Funnelinstallsign_upadd_to_cartpurchaseSplit by channel

10:42:18purchaseuser 48213IN_onboarding_v2$89.00
10:41:55add_to_cartuser 51027UAC_tier1-
10:41:09sign_upuser 51102Organic-
10:40:47add_to_cartuser 48213IN_onboarding_v2-
10:40:12sign_upuser 50981IN_onboarding_v2-

Cohorts you can save

Save a cohort from your filters in the Users tab of Linkrunner analytics, or build one from scratch. Each user profile shows their acquisition campaign, journey and activity heatmap.

Users

WhereNetworkMeta

andCampaignIN_onboarding_v2

andadd_to_cartat least 1

andpurchasenone

2,480 usersSave cohort

Meera Shah

IN_onboarding_v2

Clicked adDay 0
sign_upDay 0
add_to_cartDay 2

Retention by the campaign that brought users in

Compare classic and cumulative retention at D1, D7, D14 and D30, with rolling retention at D1 and D7. Use the same method and cohort age when comparing campaigns.

Classic retention by campaign

Install cohorts, September

CampaignD30LTV D30

IN_onboarding_v213%$6.40

UAC_tier111%$5.10

Organic9%$3.70

Events

Live

Funnelinstallsign_upadd_to_cartpurchaseSplit by channel

10:42:18purchaseuser 48213IN_onboarding_v2$89.00
10:41:55add_to_cartuser 51027UAC_tier1-
10:41:09sign_upuser 51102Organic-
10:40:47add_to_cartuser 48213IN_onboarding_v2-
10:40:12sign_upuser 50981IN_onboarding_v2-

Every user carries their campaign

Open any user and see the network, campaign and ad set that brought them in, the events that followed, and how often they come back.

Journey from ad click to purchase
Activity heatmap per user
The same campaign data lands in Amplitude, Mixpanel and PostHog

Meera Shah

user_id: 48213

Ad network

New users land on the screen their link promised

Deferred deep links carry the destination through the store install, so the first open shows the product, invite or offer the user tapped, not your home screen.

Opened from your link

1 of 4

Air Run 9

$89.00

78910

Add to cart

Taps the ad link
go.yourapp.com/run
Installs from the store
App Store
First open
SDK reads the link
Lands on the product
/product/air-run-9

Into your analytics stack

Attribution lands where your product team already works

Connect attribution data to the analytics tools your product team already uses. Match user identifiers as part of the integration.

01Amplitude, Mixpanel and PostHog

user 48213

Ad network: Meta
Campaign: IN_onboarding_v2
Ad set: Lookalike_1pct

Amplitude, Mixpanel and PostHog

Attributed users get campaign and ad network properties, so your existing charts and cohorts split by acquisition source without new tracking.

02Engagement tools

Onboarding journey for IN_onboarding_v2 users

trialsrenewalsrefunds

Engagement tools

Braze, CleverTap, MoEngage, Netcore and WebEngage receive the same data for onboarding journeys by source. RevenueCat brings in trials, renewals and refunds.

03One user ID everywhere

linkrunner.signup({  user_data: { id: "48213" }})

InstallMeta
Eventssign_up, purchase
Revenue$89.00

One user ID everywhere

Identify the user once in the SDK, and Linkrunner joins installs, events and revenue to that ID across every tool.

Customer story

Web visitors who become app users

August AI converts web visitors into mobile users at 6x the industry average

Read the story

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

We already use Amplitude or Mixpanel. Why add Linkrunner?

Which retention metrics does Linkrunner report?

Can a deep link open a specific screen after a fresh install?

Can I build funnels from my own events?

Does Linkrunner track users who start on our website?

Connect your next onboarding review to acquisition

Send the app events that define activation, then compare funnels and retention by acquisition source as cohorts mature.

Start measuring free Book a demo