Revenue tracking

Connect app purchases and subscriptions to acquisition

Q: Should I send revenue from the app or from my server?

Either works. The SDK's capturePayment suits purchases confirmed in the app; the server API suits payments your backend confirms. Pick one source for each payment so it isn't counted twice.

Q: How does Linkrunner handle multiple currencies?

Send each payment's amount in one reporting currency. Choose a display currency for dashboard totals, revenue and ROAS, and set the currency per mapped event when revenue is sent to an ad network.

Q: How are subscription trials and renewals counted?

Through RevenueCat. A trial start arrives as TRIAL_STARTED with no revenue, the trial-to-paid conversion as FIRST_PAYMENT, and later renewals as SUBSCRIPTION_RENEWED. Refunds, cancellations and billing issues come through as their own types.

Q: Can ad networks optimise for revenue?

Yes. Map your payment events to each network's events and turn on Send Revenue. Meta, Google Ads and TikTok receive the value with the currency you choose, and affiliate postbacks can carry revenue macros.

Q: Does Linkrunner track ad revenue?

No. Revenue tracking covers in-app purchases from the SDK or server API and subscriptions from RevenueCat. Impression-level ad revenue isn't measured.

Q: How does revenue tracking connect to ROAS?

Revenue tracking supplies purchase and subscription values for attributed users. ROAS reporting joins that revenue with campaign spend, with windows from D0 to D30. Impression-level ad revenue is not measured.

Send purchases from your app or server and connect RevenueCat for subscription events. See which campaigns bring paying users, then pass revenue to ad networks.

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Every feature on the free plan, for the first 25,000 attributed installs.

Revenue events

From the RevenueCat webhook

Connected

BILLING_ISSUESUBSCRIPTION_BILLING_ISSUE

$9.99Failed

RENEWALSUBSCRIPTION_RENEWED

$9.99Completed

INITIAL_PURCHASEFIRST_PAYMENT

$59.99Completed

RENEWALFIRST_PAYMENT

$9.99Completed

INITIAL_PURCHASETRIAL_STARTED

$0.00No revenue

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What you get

Connect the payment record to the acquisition source

Send payments from the app or from your server

Call capturePayment in the SDK, or POST from your backend with the Revenue Tracking API.

App SDKReact Native

await linkrunner.capturePayment({ amount: 4.99, userId: "user_2041", paymentId: "ord_88213", type: "FIRST_PAYMENT", status: "PAYMENT_COMPLETED",});

Or from your backendPOST /capture-payment

Payment recordedCompleted

Credited toIN_Prospecting_Sep+$4.99

A retry never counts twice

Each payment type and payment_id pair is recorded once, so retries leave revenue unchanged.

Deduplication keyFIRST_PAYMENT + ord_88213

App SDK12:04:31.208 · $4.99Recorded

App SDK retry12:04:33.940 · $4.99Ignored

Server API12:04:35.112 · $4.99Ignored

Revenue counted0 records$0.00

Pass revenue back so networks bid for value

Map payment types to network events and turn on Send Revenue in the currency you choose.

Your eventFIRST_PAYMENT$4.99

Network eventSend RevenueCurrency

PurchaseUSD

purchaseUSD

PurchaseUSD

Sent with each purchase4.99 USD

App SDKReact Native

await linkrunner.capturePayment({ amount: 4.99, userId: "user_2041", paymentId: "ord_88213", type: "FIRST_PAYMENT", status: "PAYMENT_COMPLETED",});

Or from your backendPOST /capture-payment

Payment recordedCompleted

Credited toIN_Prospecting_Sep+$4.99

How it works

From the first payment to ROAS by campaign

Send payments

Use capturePayment or the server API with a unique payment_id and one reporting currency.

Connect RevenueCat

Paste the Linkrunner webhook URL and token into RevenueCat for production and sandbox.

Map revenue events

Turn on Send Revenue per network event, then read revenue and ROAS by campaign.

Subscriptions

RevenueCat events, mapped for you

Trial starts stay separate, so FIRST_PAYMENT always means money changed hands. More for subscription apps.

RevenueCat event	Linkrunner revenue type	Status
INITIAL_PURCHASE (trial)	TRIAL_STARTED	No revenue
INITIAL_PURCHASE (paid)	FIRST_PAYMENT	Completed
RENEWAL (trial conversion)	FIRST_PAYMENT	Completed
RENEWAL	SUBSCRIPTION_RENEWED	Completed
REFUND	SUBSCRIPTION_REFUNDED	Cancelled
BILLING_ISSUE	SUBSCRIPTION_BILLING_ISSUE	Failed
CANCELLATION (trial)	TRIAL_CANCELLED	Cancelled

Customer story

Revenue measured at campaign scale

Revenue Jumbo tracked from 200+ campaigns

Read the story

$1M+

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What growth and engineering teams ask about revenue in Linkrunner.

Should I send revenue from the app or from my server?

How does Linkrunner handle multiple currencies?

How are subscription trials and renewals counted?

Can ad networks optimise for revenue?

Does Linkrunner track ad revenue?

How does revenue tracking connect to ROAS?

Make your next campaign review about paying users

Send a test purchase, verify the recorded value and map revenue events to your ad networks.

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