Conversions API events
Installs, sign-ups, purchases and custom events go to the conversions you create in Campaign Manager, through the Conversions API as for Reddit Ads.
LinkedIn Ads
Connect LinkedIn campaigns to app conversion events
Measure web-to-app journeys with Linkrunner campaign links. Send mapped app events through the LinkedIn Conversions API and request spend setup for your project.
Join 400+ growth teams using Linkrunner.
What it does
What Linkrunner sends to LinkedIn
Every ad account
Add each LinkedIn ad account and configure the Conversions API on it.
Deferred deep linking
Users who install from the ad land on the right content after first open through deferred deep links, on Android and iOS.
LinkedIn spend, on request
Bring LinkedIn spend into Linkrunner next to attributed installs and revenue, the inputs for ROAS measurement.
In the dashboard
The LinkedIn Ads settings in Linkrunner
Setup
Set up LinkedIn Ads in 4 steps
01
Create conversions
In Campaign Manager, open Conversion Tracking and create a Conversions API conversion with Direct API as the source, one per event.
02
Add your ad account
In Linkrunner, open LinkedIn Ads and click Add LinkedIn Account.
03
Configure the Conversions API
Generate an access token under Signals manager, Direct API, and paste it under Configure CAPI.
04
Create one link per creative
Create a Linkrunner campaign with LinkedIn as the ad channel and paste the link as the source URL and external URL for a web-to-app journey.
Notes and limits
Worth knowing before you launch
Start with installs or sign-ups before optimizing on purchases, so LinkedIn has data to learn from.
Duplicate a Linkrunner campaign to make a link for each creative quickly.
Repeat the access token step for every ad account you add.
Frequently asked questions
Does Linkrunner work with the LinkedIn Conversions API?
Can LinkedIn ads deep link into my app after install?
Can I see LinkedIn spend in Linkrunner?
Measure your next LinkedIn app campaign
Set up the campaign link and mapped conversions, then verify a test journey before the campaign launches.