Connect Android and iOS installs to campaigns, then follow sign-ups, purchases and retention. Compare acquisition sources in the same campaign report.
Free for the first 25,000 attributed installs, with every feature.
Join 400+ growth teams using Linkrunner.
Set windows per network, credit returning users to the campaign that brought them back, and look past the last click.
Pick a click lookback for each network and turn on view-through only where you want it. Defaults follow the network, so Google and Meta start at 30 days and others at 7.
Click lookback from 1 to 30 days
View-through from 1 to 24 hours, off by default
Click lookback per network
Ad click 10 days before the installClick lookback 1 to 30 days. View-through 1 to 24 hours, off until you turn it on.
A user who comes back through a retargeting campaign is credited to that campaign. Reinstalls are re-attributed inside a 90-day window, and deep-link re-engagements are free.
Re-attributed installs are billed like any install
Re-engagements are never billed
User 8f2k-41
90-day re-attribution windowMulti-touch attribution runs a data-driven model daily and shows last click, platform-reported, multi-touch and hybrid views side by side. Available per project on request.
Assists and journeys for every install
Switch the example to compare last click with multi-touch
Credit for one install
The model credits every touch that moved the user.
Click lookback per network
Ad click 10 days before the installClick lookback 1 to 30 days. View-through 1 to 24 hours, off until you turn it on.
Deterministic signals come first, and the first match wins. IP and user-agent matching runs only when none exists, and suspicious installs still go through your fraud rules.
Example install
Only when nothing above exists
Install credited toMetavia Google Play Install Referrer
The self-attributing networks connect directly. TikTok, Snapchat, Reddit, LinkedIn, ChatGPT Ads, affiliates and every other source run through Linkrunner links.
SKAN 4 postback copies, conversion value mapping for Google and Meta, and AdAttributionKit conversion values on iOS 17.4 and later.
See SKAN measurement →SKAN 4 postbacks
Copies to Linkrunner
01Add the SDK
import linkrunner from "rn-linkrunner"await linkrunner.init(TOKEN)
Test install received
Install the iOS, Android, React Native, Flutter, Expo, Capacitor, Cordova or Unity SDK and call init on app open. SDK-less REST guides cover Android and iOS.
Read the SDK docs →02Connect your networks
Linkrunner links
Link Google Ads, Meta and Apple Ads in the dashboard, and create Linkrunner links for every other channel.
03Read the campaigns table
48,000installsAttributed 29,600Organic 18,400Installs land by channel, campaign, ad set and creative, split into attributed and organic, ready for ROAS by campaign.
“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas
Digital Marketing, Playo
34%
CPI reduction in 3 months
₹20.30 → ₹13.39
Google Ads CPI drop (Dec '25 → Feb '26)
What growth teams ask before moving attribution to Linkrunner.
Add the SDK, connect your ad networks and send a test install before launch. Your first 25,000 attributed installs are free.
