01App events
await linkrunner.trackEvent( "add_to_cart", { content_ids: ["123"] });
- add_to_cart10:42:18
- sign_up10:41:49
- purchase10:41:32
01
Track the actions that matter
Send sign-ups, purchases and any other action you want to measure.
Cohorts and funnels
See what happens after the install
Connect acquisition source to funnels, retention and LTV. Compare the users your campaigns bring in, then inspect the events behind each result.
Every feature on the free plan, for the first 25,000 attributed installs.
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Join 400+ growth teams using Linkrunner.
What you get
Follow campaign cohorts from install to return visit
LTV up to D30, per campaign
Revenue per install at D0, D3, D7 and D30 sits next to spend, so you read ROAS per campaign.
LTV per install
September installsCampaignCPID30 LTVD30 ROAS
Apple AdsBrand_Exact$2.20$3.121.42x
MetaIN_Prospecting_Sep$1.80$2.401.33x
Google AdsApp_Install_Android$1.60$1.861.16x
Funnels from any event, with the raw log underneath
Every event lands in the log with its user and campaign, and any sequence can become a funnel.
Funnel
install8,930
sign_up5,180
add_to_cart2,240
purchase812
Event logpurchase
10:42:18usr_9910MetaIN_Prospecting_Sep$42.00
10:41:57usr_8291Apple AdsBrand_Exact$18.00
10:41:32usr_4418Google AdsApp_Install_Android$24.00
Cohorts you can save
Users
Cart, no purchase
Saved cohort- Did
- add_to_cart
- Did not do
- purchase
- Platform
- Android
UserSourceInstalled
usr_1054Google Ads4 Sep
usr_6632Meta9 Sep
usr_2207Organic12 Sep
Sync to Meta and Google, coming soonExport 1,946 users
LTV per install
September installsCampaignCPID30 LTVD30 ROAS
Apple AdsBrand_Exact$2.20$3.121.42x
MetaIN_Prospecting_Sep$1.80$2.401.33x
Google AdsApp_Install_Android$1.60$1.861.16x
How it works
See what your campaign's users do next
02Campaigns
SourceSign-upPaidD7
Apple Ads64%14%28%
Meta58%9%22%
Google Ads56%8%19%
03Cart, no purchase
add_to_cart1,946
1,144 drop out59%
checkout_started802
03
Save a group to follow
Save a group, such as added to cart without buying, and see where they drop out.
Retention by cohort
Compare how each channel's installs hold up
| Install cohort | Installs | D1 | D7 | D14 | D30 |
|---|---|---|---|---|---|
| Meta, 1 Oct | 4,210 | 41% | 22% | 17% | 12% |
| Google, 1 Oct | 3,580 | 38% | 20% | 15% | 11% |
| Apple Ads, 1 Oct | 1,140 | 46% | 27% | 21% | 16% |
| Organic, 1 Oct | 2,960 | 35% | 18% | 13% | 9% |
Sample data, classic retention.
Hear from our customers
Trusted by teams that care about more than attribution.
“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas
Digital Marketing, Playo
34%
CPI reduction in 3 months
₹20.30 → ₹13.39
Google Ads CPI drop (Dec '25 → Feb '26)
Frequently asked questions
What growth and product teams ask about Linkrunner analytics.
What can I analyse alongside attribution?
Does Linkrunner replace a product analytics tool?
What is the difference between classic, rolling and cumulative retention?
How far does LTV go?
Can I export cohorts?
Add retention and revenue to your campaign review
Compare acquisition cohorts as they mature. The first 25,000 attributed installs are free.