Pixel events for web-to-app
Users who clicked a Snapchat ad through your Linkrunner campaign link in a web-to-app journey are sent to your Pixel.
Snapchat Ads
Connect Snapchat campaign links to app conversions
Measure installs from Snapchat clicks through Linkrunner links and send mapped events through the Conversions API. Test app and store destinations before launch.
Join 400+ growth teams using Linkrunner.
What it does
What Linkrunner sends to Snapchat
App events on your Snap App
Installs, sign-ups and mapped events from other users go to the Snap App ID for their platform, so Snapchat can match them in its own reporting.
Default and mapped events
Install and sign up always go as APP_INSTALL and SIGN_UP. Map any other event on the Event Mapping tab.
Deferred deep linking
Users who install from a Snapchat ad land on the right screen after first open through deferred deep links, on Android and iOS.
In the dashboard
The Snapchat Ads settings in Linkrunner
Setup
Set up Snapchat Ads in 5 steps
01
Add your Snapchat account
In Linkrunner Integrations, open Snapchat Ads and click Add Snapchat Account.
02
Create a Pixel
In Snapchat Ads Manager, create a Pixel with manual setup and the Conversion API, then copy the Pixel ID and access token.
03
Add a Snap App ID (optional)
Copy the App ID from Apps in Ads Manager. It is not your App Store ID or package name.
04
Configure and test
Paste the IDs and token under Configure Pixel, send a test event and check Last Event Received.
05
Create one link per ad
Add a different Linkrunner campaign link as each ad's Website URL, as for TikTok Ads.
Notes and limits
Worth knowing before you launch
Linkrunner attributes an install to Snapchat only when the user came through your Linkrunner campaign link.
Snapchat also credits users who only viewed an ad, so its install count can be higher. Compare against an attribution window without view-through.
iOS app events need your App Store URL in project settings. Without an App Store ID, Linkrunner doesn't send iOS app events.
One access token covers your Pixel and your Snap App IDs.
Frequently asked questions
Do Snapchat events go to my Pixel or my Snap App?
Why is Snapchat's install count higher than Linkrunner's?
Is a Snap App ID the same as my App Store ID?
Measure your next Snapchat app journey
Configure the Snapchat integration, use tracked campaign links and check the conversion events at the destination.