01Create Campaign
Deferred Deep Linking
Destinationget.yourapp.com/promo/SAVE20On your Linkrunner domain
01
Turn it on for the campaign
In Create Campaign, enable Deferred Deep Linking and set a destination on your Linkrunner domain.
Deferred deep links
Keep the destination through the app install
A product, offer or invite link should still mean something after a store visit. Linkrunner returns the deferred destination with attribution data so your app can open the right screen.
Included with every Linkrunner link, on every plan.
- 1Taps the adget.yourapp.com/AbCdEf
?variant_id=987 - 2Installs from the storeClick kept and matched to the install
- 3First open lands on product 987getAttributionData() returns the deeplink
getAttributionData()
{"deeplink": "https://get.yourapp.com/product
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How it works
Connect the first click to the first app screen
Linkrunner matches the install to its click and returns the destination. Your app opens the screen.
The install is matched to the click, then the link comes back
Deterministic signals match first, with IP and user-agent only as a fallback. The click returns its destination.
One campaign destination, a screen per link
Set get.yourapp.com/product once and append parameters per link. Pair it with a matching store page.
Meta and Google campaigns get deep links too
Meta creative app links sync in and can be overridden per ad set or creative. Google App Campaigns get one per campaign.
Setup
Three steps to your first deferred deep link
02After SDK initialisation
const { deeplink } = await linkrunner .getAttributionData();if (deeplink) route(deeplink);
deeplinkhttps://get.yourapp.com
Later openshandleDeeplink
02
Read it on first open
After SDK initialisation, route on the deeplink from getAttributionData(). Later opens go to handleDeeplink.
03Real device test
- Uninstall the app
- Open the full test link
- Install and open
- Confirm deeplink and screen
- Uninstall again before the next test
03
Test on a real device
Uninstall, open the test link, install and confirm the screen. More in the deferred deep linking docs.
One install, start to finish
From a campaign link to the right screen
1. Campaign destination
https://get.example.com/product2. The link a user taps, with your parameters
https://get.example.com/AbCdEf?variant_id=987&promo=summer3. getAttributionData() on first open after install
{ "deeplink": "https://get.example.com/product?variant_id=987&promo=summer", "campaignData": { "name": "Summer sale", "type": "INORGANIC" } }4. Your app routes the user
navigate("Product", { id: url.searchParams.get("variant_id") }) // 987
Hear from our customers
Trusted by teams that care about more than attribution.
“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas
Digital Marketing, Playo
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Google Ads CPI drop (Dec '25 → Feb '26)
Frequently asked questions
What mobile engineers ask when they wire up deferred deep links.
What does my app need to handle a deferred deep link?
What is the difference between a deep link and a deferred deep link?
Why is deeplink null in getAttributionData()?
Can one campaign link open different products?
Does it work for Google App Campaigns, which have no link to click?
How do I test it without polluting my results?
Test your first deferred deep link
Set a campaign destination, read it after SDK initialisation and verify the full install journey on a real device.