Meta Ads

Connect Meta campaign spend to app installs and revenue

Q: Do I need the Facebook SDK to attribute Meta installs?

No. Linkrunner attributes Meta installs without it. If you keep the Facebook SDK, set AutoLogAppEventsEnabled to false so Meta doesn't count in-app events twice.

Q: Why does Meta Ads Manager show more installs than Linkrunner?

Meta claims every install with a Meta engagement in its window, counts view-through and cross-device installs, and includes modeled iOS results. Linkrunner uses last-touch attribution across all networks and credits one source per install.

Q: Can Linkrunner measure Meta view-through installs?

On Android, yes, when Meta Install Referrer is set up and the campaign uses the App promotion objective with broad targeting. On iOS, view-through installs are only reflected through SKAdNetwork postbacks.

Q: How often does Meta spend sync?

Every 30 minutes, for active clicks and spend from the last 2 days, across every ad account you connect.

Bring Meta campaign, ad-set and creative results into your review. Linkrunner combines install referrer decryption, Conversions API events and spend sync across ad accounts.

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What it does

What flows between Linkrunner and Meta

Conversions API postbacks

MobileAppInstall and CompleteRegistration go to Meta by default. Map purchases and custom events, with revenue and currency, to the dataset you pick. Google and Meta Ads measurement covers spend, ROAS and postbacks for Meta and Google.

Deterministic Android attribution

Linkrunner decrypts the Meta campaign data in the Google Play install referrer with your Install Referrer Decryption Key.

Spend down to the creative

Campaigns, ad sets and ad creatives sync with spend across multiple ad accounts, so installs, events and revenue break down to the creative.

Deep links per ad set and creative

Set deferred deep links at campaign, ad set or creative level, or let Linkrunner read the deferred deep link on your Meta ad.

Web-to-app campaigns

Run web-to-app Sales campaigns with a Website destination through your Linkrunner domain. Linkrunner creates the campaign on first click and syncs its spend.

View-through on Android

With Meta Install Referrer set up, App promotion campaigns with broad targeting can credit installs from ad views.

In the dashboard

The Meta Ads settings in Linkrunner

Setup

Set up Meta Ads in 4 steps

Add your Meta app

Paste the App ID and the Install Referrer Decryption Key from Meta for Developers into the Meta integration.

Connect ad accounts

Click Add Meta Account and log in with Meta. Repeat for every ad account you buy from.

Configure the Conversions API

Generate an access token on your dataset in Events Manager, paste it in Linkrunner and pick the dataset.

Map events and test

Add event mappings and send a test event. It can take up to an hour to show in Events Manager.

Notes and limits

Worth knowing before you launch

Linkrunner sends MobileAppInstall only for installs it attributes to Meta, and only while the event is under 7 days old. Organic installs and installs from other networks are never sent.

Meta self-attributes, counts view-through by default and credits cross-device installs. Linkrunner uses last-touch attribution on same-device signals, so Ads Manager usually reports more, much like Google's own reporting for Google Ads.

On iOS, Meta measures through Aggregated Event Measurement and SKAdNetwork. Follow the Meta SKAN setup guide after this one.

If you also run the Facebook SDK, turn off its automatic event logging so Meta doesn't receive in-app events twice.