We’ve updated the Custom Store Listing flow with clearer validation and guidance.

If a regular Play Store link is added instead of a custom listing, the system now flags it immediately and explains why it cannot be used. Users are guided to include the required listing parameter and shown exactly what a valid custom store listing URL should look like.

Helpful references to Google Play documentation and the Linkrunner guide are now surfaced directly inside the modal. This reduces setup errors, avoids confusion between default and custom listings, and ensures attribution works as expected from the start.

The goal is simple: fewer misconfigurations, faster setup, and more accurate campaign tracking.

We’ve published detailed documentation explaining how the Linkrunner redirection system works.

The guide covers how Linkrunner links handle user routing, deep linking behavior, fallback logic, and attribution flow across devices and platforms. It clarifies what happens from the moment a user clicks a link to the final destination, including how installs and events are tracked along the way.

You can now review the full breakdown in our docs under the Link Redirection section for a clearer understanding of the underlying mechanics.

We now support Capacitor through our official Capacitor SDK.

Apps built with Capacitor can integrate Linkrunner tracking, attribution, and event measurement natively without custom workarounds. This ensures accurate install tracking, in app events, and revenue attribution across hybrid mobile apps.

If you are building with Capacitor for iOS or Android, you can now plug into the same analytics and campaign measurement system as native apps, with full feature parity.

We are now live with Sandbox Ads

The data export format has been upgraded. Export sheets now include D1, D3, D7, and D30 Revenue metrics, giving you clearer visibility into short and mid term revenue performance directly inside your CSV.

This makes cohort analysis and LTV tracking much easier in spreadsheets or BI tools. You can compare early revenue curves, evaluate campaign quality, and build stronger payback models without manual calculations.

The updated export format is now live under Settings → Data Export, with the new revenue columns included by default.

A Timezone field is now part of the onboarding flow. Users can select their preferred timezone at setup, and all data will align accordingly.

Installs, revenue, spend, and conversion events will now be recorded and displayed based on the selected timezone. This removes confusion caused by UTC offsets or mismatched reporting windows.

Your dashboard, cohort analysis, and daily performance breakdowns now reflect your actual business hours, making reporting cleaner and decisions more accurate.

View-through attribution is officially live on the dashboard.

You can now measure conversions that happen after a user sees an ad but does not immediately click it. This gives a more complete picture of how your campaigns influence user behavior beyond direct clicks.

For brand campaigns and upper funnel ads, this is critical. Many users convert later through organic search or direct visits after first seeing your ad. With view-through attribution enabled, those assisted conversions are now reflected in your performance data.

This unlocks a more realistic understanding of ad impact, especially for video, display, and awareness driven campaigns.

Apple Search Ads is now available as a supported ad network on the dashboard.

You can track performance, installs, conversions, spend, and revenue from Apple Search Ads alongside your other networks in a single unified view. This makes it easier to compare efficiency across channels and optimize iOS acquisition without switching tools.

Apple Search Ads data now flows through the same analytics and attribution pipeline, keeping reporting consistent across all campaigns.

A Total row has been added at the bottom of the campaigns table to show aggregate values at a glance.

This lets you instantly see total spend, installs, conversions, and revenue across all visible campaigns without manual calculation or exports. It’s a small change that makes high level performance checks faster and more reliable.

The SKAN Dashboard is now live as a dedicated, one stop view to manage your iOS advertising with full SKAN compliance.

You can monitor SKAN performance, conversions, and attribution signals without juggling multiple views. This centralizes everything needed to understand iOS campaign performance while staying aligned with Apple’s privacy requirements.