Every campaign, ad set, and creative row now displays cost-per-install, cost-per-signup, clicks, installs, signups, spend, and revenue in one place.

This dramatically reduces context switching. You no longer need to click deeper or hop between views to understand efficiency, scale, and ROI. All performance signals sit right inside the dashboard.

Sorting is now available across campaigns, ad sets, and creatives using practical performance metrics. You can sort by cost-per-install, cost-per-signup, revenue, spend, conversions, and overall counts. This removes the need to export data just to compare efficiency or ROI across variants.

Sorting helps you spot what’s working and what’s burning budget faster. You’ll immediately see your top winners, problem areas, and trends across networks and creatives without scanning long tables manually.

Campaign creation just became faster. You can now duplicate an existing campaign with all its configuration: Name, AdNetwork, Deeplinking, etc.

Instead of rebuilding every detail from scratch, you can reuse any campaign as a template, tweak a few fields, and go live. This is especially useful when you want to create multiple campaigns for a same batch with just 1 or 2 changing fields..

This upgrade cuts down on manual entry, reduces launch errors, and helps you scale experimentation much faster straight from the dashboard.

You can now filter and view TikTok campaigns without jumping between views or manually sorting through mixed data. The dashboard recognizes TikTok as a native channel, making it easy to isolate performance, compare spend, and analyze installs or ROAS without distractions.

This speeds up optimization for teams running TikTok alongside Meta, Google, or other networks. You can zero in on TikTok-specific learnings, understand creative performance, and monitor the results just like any other network you already track on Linkrunner.

A dedicated Affiliates tab is now available. You’ll start with two verified partners: Growthenger and ExpanseDigital. These are trusted performance and acquisition specialists who understand how to scale campaigns on Linkrunner.

If you need external help with growth, setup, optimization, or campaign strategy, you can reach out to them instantly.

This gives marketers and product teams a simpler path to expert support without searching outside the platform. As more partners onboard, the Affiliates tab will become a hub for specialized services tied directly to your Linkrunner analytics and attribution.

Retention is now fully configurable. You can switch between D1, D7, D14 and D30 views directly from the dashboard, with each window tracking your active users over time.

Want a fast view of short term stickiness? Use D1 or D7. Want to understand real product loyalty or subscription value? Switch to D14 or D30. All four views are available without reloading or leaving the dashboard.

This gives you a much clearer understanding of user quality and lifetime value. You can track how many users return after day one, how well they develop into paying customers, and how long they stay engaged, all from a single screen.

The dashboard now makes it easier to spot early problems with onboarding, measure activation, and forecast future revenue using actual retention behavior rather than just installs.

You will now see a Display Currency option inside Basic Info. Pick the currency you want to see across your dashboard totals, breakdowns, revenues, and ROAS.

This is especially useful if you operate across multiple countries but still want a clean and unified view for reporting. No more mental conversions, no more switching between spreadsheets. Just choose your reporting currency once and continue tracking campaigns with clarity.

Under the hood, your original transactions continue storing data in their native currencies, so accuracy is never compromised. The dashboard only adjusts how values are displayed, keeping both analytics and accounting consistent.

You can now click directly into the Classic Retention and Active Users columns on the dashboard. These columns are no longer static. If you want to explore who stayed, who churned, or how engagement changed over time, just tap the metric and drill straight into the underlying data.

This makes the retention story easier to understand without exporting CSVs or switching to another screen. The dashboard now behaves more like a living dataset instead of a summary table. You can move from top level numbers to the actual users and cohorts without waiting or guessing.

This upgrade also improves decision making for growth, lifecycle campaigns, and product insights. You can test whether changes in onboarding, ads, or pricing are actually helping users stick around, and do it all in one place.

We’ve been doing some serious plumbing. Linkrunner’s analytics engine is now powered by ClickHouse, a columnar database built for real-time analytics at scale.

In practice, this means: faster loading dashboards, smoother date-range changes, more granular breakdowns (campaign × adset × creative), and room to keep adding richer data without slowing everything down.

You shouldn’t have to wait 20 seconds just to find out, “Which campaign drove yesterday’s paying users?”, so we’ve overhauled our infrastructure to make those answers feel near-instant.

Want more granularity? We went all the way down to the creative.

Linkrunner now breaks down performance at the ad-creative level across your campaigns. Compare thumbnails, copy variants, and formats with metrics like clicks, installs, signups, revenue, ROAS, and paying users, all in one view.

Quickly spot “silent killers” (high spend, low quality) and “hidden gems” (small spend, amazing ROAS) and reallocate budget with confidence. No more guessing which creative actually moved the needle; you’ll see it directly in the dashboard.