AppsFlyer alternative

An AppsFlyer alternative for your next app campaign

Bring attribution, deep links, cohorts, fraud rules and data access into one workflow. Compare the capabilities your team uses, then plan the move with working test journeys.

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Measuring Indian installs? See the AppsFlyer alternative for India.

Your AppsFlyer setup, mapped9 products
AppsFlyerLinkrunner, every plan
  • Mobile AttributionInstall attribution
  • ROI360Spend sync and ROAS
  • OneLinkBranded links
  • Protect360Premium add-onFraud Control
  • AudiencesPremium add-onAudience segments
  • SKAN Conversion StudioSKAN conversion values
  • Data LockerPremium add-onCSV exportsWarehouse on request
  • Push API and Pull APIPremium add-onWebhooks and Data APIs
  • MCPMCP serverLive, 51 tools

Join 400+ growth teams using Linkrunner.

    • ABCoffee logo
    • Alle logo
    • AugustAI logo
    • Bounce Daily logo
    • Buku Warung logo
    • CraftMyPlate logo
    • Eira Club logo
    • Elefant logo
    • Fold logo
    • Fuaark logo
    • Grapevine logo
    • HashFame logo
    • Hypd logo
    • IPF logo
    • Karobar App logo
    • Kulfi logo
    • Lingopanda logo
    • Matiks logo
    • Meatigo logo
    • Omli Kids logo
    • Playo logo
    • Pocketful logo
    • Richie Club logo
    • Saras logo
    • Shopping logo
    • Sid's Farm logo
    • Stratzy logo
    • Stylezen logo
    • Tal Boss logo
    • The Tatva logo
    • Utsav logo
    • Zave logo
What you keep

Map your current workflows to Linkrunner

Start with the capabilities you use today. Confirm the setup and scope for each workflow before switching.

  • AppsFlyer Mobile Attribution

    Install attribution

    Android and iOS, matched deterministically first, with IP and user-agent matching only when no deterministic signal exists. Organic installs, re-attribution and uninstalls included.

    Mobile attribution

  • AppsFlyer ROI360 and My Dashboards

    ROAS and analytics

    Spend sync for Meta, Google and Apple Ads, ROAS down to the creative and keyword, cohorts, retention and LTV to D30.

    ROAS measurement

  • AppsFlyer OneLink

    Deep links

    Deferred deep links, universal links and app links on your subdomain, with QR codes, referral links and a social intermediary page.

    Deep links

  • AppsFlyer Protect360

    Fraud Control

    Templates for click injection, install hijacking and SDK spoofing, rules in plain English, and postbacks you can withhold from ad networks.

    Fraud protection

  • AppsFlyer SKAN Conversion Studio

    SKAN and AdAttributionKit

    A SKAN 4 dashboard, conversion value mapping for Google and Meta, and AdAttributionKit conversion values on iOS 17.4 and later.

    SKAN

  • AppsFlyer Data Locker, Push API and Pull API

    Raw data and APIs

    CSV exports, webhooks, a Reporting API and Data APIs, with BigQuery, Redshift or Snowflake delivery on request.

    APIs and webhooks

Want every row, including what Linkrunner doesn't offer today? Read Linkrunner vs AppsFlyer.

What changes

Same jobs, different terms

  • Every feature on every plan

    Fraud Control, audiences, raw data and APIs come with the free plan. No premium add-ons to price in at renewal.

  • Per-install pricing you can read

    Free for the first 25,000 attributed installs, then from $0.012 per attributed install, billed monthly with no annual lock-in.

  • Support from the people who build it

    Email support on Free, with email, WhatsApp and Slack on Growth and priority support on Enterprise. Answers come from the people who build the product.

  • Built for AI agents

    A live MCP server with 51 tools, Agent Skills that set up the SDK in AI coding tools, and the Linkrunner AI agent in beta.

$900 a month at 100,000 installs

At 100,000 billable attributed installs in a month, Linkrunner costs $900. Compare that with the conversion definition, welcome allowance and add-ons in your AppsFlyer quote.

  • The first 25,000 attributed installs are free
  • One rate a month, from $0.012 down to $0.007
  • Re-engagements are free
Monthly cost100,000 installs a month
Linkrunner$900
100,000 × $0.009
AppsFlyer Growth$7,000
100,000 × $0.07

Fraud Control, audiences, exports and APIs included.

Protect360, Audiences, Data Locker and API access are premium add-ons.

Recreate links in bulk on your own domain

Move OneLink links through the Campaign API or the MCP create_campaign tool. Point your subdomain at Linkrunner with one CNAME record and it hosts the AASA and assetlinks files.

Campaign API import10 requests a second
  • links.yourapp.com/summer-sale201
  • links.yourapp.com/refer-a-friend201
  • links.yourapp.com/store-qr-bengaluru201
  • links.yourapp.com/creator-aarav201
1,240 of 1,240 links recreatedAASA and assetlinks hosted

Compare installs network by network

Run both SDKs on the same campaigns and check installs by network side by side before you point partners at Linkrunner.

  1. SDK added
  2. Events mapped
  3. Links moved
  4. Parallel run
  5. Switch
Installs by networkSame 14 days
NetworkAppsFlyerLinkrunnerGap
  • Meta6,2146,180-0.5%
  • Google Ads4,8704,902+0.7%
  • Apple Ads1,1061,098-0.7%
  • TikTok942951+1.0%
  • Organic3,3883,402+0.4%
  • Total16,52016,533+0.1%
Switching plan

Test the switch before changing live campaigns

Run a parallel evaluation and reconcile the differences before your team cuts over.

  1. 01

    Add the SDK next to AppsFlyer

    Install the Linkrunner SDK alongside AppsFlyer and send the same in-app events to both. Agent Skills can write the integration from your codebase.

  2. 02

    Map events and postbacks

    Map each event to the networks you buy from, with revenue where it applies. Postback templates accept AppsFlyer-style parameter names.

  3. 03

    Move links with the Campaign API

    Recreate your OneLink links in bulk through the Campaign API or the MCP create_campaign tool, on your own subdomain.

  4. 04

    Reconcile the reporting differences

    Compare installs, events, revenue and postbacks using the same windows and timezone. Document differences in attribution methods rather than expecting identical totals.

  5. 05

    Switch

    Point ad networks and partners at Linkrunner, then remove the AppsFlyer SDK in your next release.

Customer stories

What growth teams measure with Linkrunner

34%

Lower Google Ads CPI for Playo in 3 months

46%

Lower Meta CPI for Matiks in 3 months

46%

Lower Meta CPA for CashBook in 6 weeks

1.23M

Firebase Dynamic Links Stratzy migrated to Linkrunner

$1M+

Revenue Jumbo tracked from 200+ campaigns

6x

The industry average web-to-mobile conversion at August AI

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas

Ronald M Thomas

Digital Marketing, Playo

Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What teams ask before moving off AppsFlyer.

Run Linkrunner next to AppsFlyer

Add the SDK, compare installs by network, then switch. The first 25,000 attributed installs are free.

Start measuring freeBook a demo