Ad networks
Give advertisers independent numbers for the installs and events driven by your campaigns.
- Measure installs and the post-install events they choose
- Send conversion signals back without changing the source data
For ad networks, affiliate networks, and publishers
Linkrunner Tech Partners
Your network sends the traffic. Linkrunner handles the match and sends approved installs and events back with the same click ID.
Google Partner and Meta Tech Provider. SOC 2 Type 2, ISO 27001, and GDPR.
Join 250+ growth teams using Linkrunner.
Who this is for
Ad network or affiliate?
The setup is a little different depending on whether you run the network or send the traffic.
Affiliates and publishers
Keep using the click ID your reporting already knows. Linkrunner returns it with every approved result.
- Use Linkrunner links wherever you run traffic
- Get approved installs, signups, and revenue by postback
Why networks use Linkrunner
Keep your click ID. Get the result back.
Your click ID goes in with the visit and comes back on the postback. Before that happens, Linkrunner filters bad traffic and the advertiser approves what is shared.
Deterministic matching
Send a click ID with the visit. Linkrunner returns the same value after the advertiser approves the conversion, so your reports line up.
The tid value stays unchanged
Your report can match it directly
Clean credit
Linkrunner checks the click before attributing it. Click spam and device-farm traffic do not make it into the result you receive.
Linkrunner checks bad traffic first
Linkrunner credits only validated conversions
Deferred deep linking
A user can install the app and still land on the screen you meant to send them to.
Campaign context survives the app store
The app opens to the intended screen
Post-install events
The advertiser chooses which post-install events to share. Linkrunner sends the approved events to your endpoint.
Install and signup postbacks
Revenue and currency when approved
How it works
What happens after someone clicks
Your link
Summer campaign
Summer offer
Opens the app
A visitor taps your link
Someone taps your link
Use a Linkrunner link in the campaign. It carries your click ID with the visit.
- Works on your site, in email, or in an ad
- Use the campaign labels you already have
Link tapped
Linkrunner
Install matched
Linkrunner matches the install
When the app opens, Linkrunner checks the visit and connects the install to your link.
- Linkrunner filters bad traffic first
- Your click ID stays attached
Install confirmed
Sent back to you
New installConfirmed
From your linkMatched
CreditSent to you
You get the result
After the advertiser approves it, Linkrunner posts the install or event to your endpoint.
- Receive installs and approved events
- Linkrunner includes revenue when the advertiser shares it
Get postbacks running today
Create a workspace and add your HTTPS endpoint. Once we approve it, we set up postbacks and IP allowlisting.
Ready for advertiser security reviews
Linkrunner is SOC 2 Type 2 and ISO 27001 certified, follows GDPR, and does not use fingerprinting.
Trust Center
AICPA SOC 2 Type 2
GDPR
ISO 27001
Frequently asked questions
Is this for ad networks or affiliates?
Does the advertiser need to set anything up?
What do I need to apply?
What can be sent in a postback?
Do you change my click ID?
Looking for client measurement instead? See how agencies run multiple apps with Linkrunner. See all solutions.
Ready to connect your network?
Create an account with your existing click ID and HTTPS endpoint. We review it and configure the postbacks.