Linkrunner Blog
Where our team and partners publish ideas for everyone’s benefit.
Linkrunner raises $560k pre-seed to build an AI-driven MMP!
Linkrunner raises $560k pre-seed to build an AI-driven MMP!


Shreyans Sancheti
All
Attribution
Deep Linking
Market Landscape
Playbooks
User Acquisition

Attribution
How to Build an Executive Attribution Report That Actually Gets Read

Attribution
The Marketing Budget Reallocation Framework using Attribution Data

Attribution
Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution
Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks
Metrics that Matter: Marketplace Apps Edition

Playbooks
Metrics that Matter: D2C Brands Edition

Playbooks
Metrics that Matter: Dating & Community Edition

Playbooks
Metrics that Matter: Travel & Hospitality Edition

Playbooks
Metrics that Matter: OTT/Media & Streaming Edition

Playbooks
Metrics That Matter: Mobile Gaming Edition

Playbooks
Metrics that Matter: eCommerce edition

Playbooks
Metrics that Matter: Fintech Edition

Playbooks
Metrics that Matter: EdTech Edition

Attribution
How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition
The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution
How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution
Understanding Mobile Attribution In Today's Privacy Landscape

Attribution
Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition
Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution
Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape
When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution
How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition
10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking
Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking
How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution
Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution
Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution
Understanding Mobile Attribution for App Growth

Deep Linking
OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking
When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking
Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking
What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape
Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking
The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape
The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape
How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks
How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition
Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape
Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution
Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking
How deferred deep linking can impact attribution accuracy (and best practices)

Attribution
The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape
Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape
Why Affordable MMPs Are Game-Changers for Small Mobile Brands
All
Attribution
Deep Linking
Market Landscape
Playbooks
User Acquisition

Attribution
How to Build an Executive Attribution Report That Actually Gets Read

Attribution
The Marketing Budget Reallocation Framework using Attribution Data

Attribution
Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution
Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks
Metrics that Matter: Marketplace Apps Edition

Playbooks
Metrics that Matter: D2C Brands Edition

Playbooks
Metrics that Matter: Dating & Community Edition

Playbooks
Metrics that Matter: Travel & Hospitality Edition

Playbooks
Metrics that Matter: OTT/Media & Streaming Edition

Playbooks
Metrics That Matter: Mobile Gaming Edition

Playbooks
Metrics that Matter: eCommerce edition

Playbooks
Metrics that Matter: Fintech Edition

Playbooks
Metrics that Matter: EdTech Edition

Attribution
How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition
The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution
How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution
Understanding Mobile Attribution In Today's Privacy Landscape

Attribution
Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition
Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution
Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape
When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution
How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition
10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking
Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking
How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution
Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution
Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution
Understanding Mobile Attribution for App Growth

Deep Linking
OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking
When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking
Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking
What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape
Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking
The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape
The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape
How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks
How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition
Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape
Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution
Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking
How deferred deep linking can impact attribution accuracy (and best practices)

Attribution
The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape
Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape
Why Affordable MMPs Are Game-Changers for Small Mobile Brands
All
Attribution
Deep Linking
Market Landscape
Playbooks
User Acquisition

Attribution
How to Build an Executive Attribution Report That Actually Gets Read

Attribution
The Marketing Budget Reallocation Framework using Attribution Data

Attribution
Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution
Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks
Metrics that Matter: Marketplace Apps Edition

Playbooks
Metrics that Matter: D2C Brands Edition

Playbooks
Metrics that Matter: Dating & Community Edition

Playbooks
Metrics that Matter: Travel & Hospitality Edition

Playbooks
Metrics that Matter: OTT/Media & Streaming Edition

Playbooks
Metrics That Matter: Mobile Gaming Edition

Playbooks
Metrics that Matter: eCommerce edition

Playbooks
Metrics that Matter: Fintech Edition

Playbooks
Metrics that Matter: EdTech Edition

Attribution
How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition
The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution
How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution
Understanding Mobile Attribution In Today's Privacy Landscape

Attribution
Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition
Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution
Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape
When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution
How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition
10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking
Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking
How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution
Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution
Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution
Understanding Mobile Attribution for App Growth

Deep Linking
OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking
When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking
Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking
What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape
Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking
The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape
The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape
How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks
How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition
Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape
Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution
Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking
How deferred deep linking can impact attribution accuracy (and best practices)

Attribution
The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape
Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape
Why Affordable MMPs Are Game-Changers for Small Mobile Brands
Empowering marketing teams to make better data driven decisions to accelerate app growth!
For support, email us at
darshil@linkrunner.io (co-founder)
Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India

Empowering marketing teams to make better data driven decisions to accelerate app growth!
For support, email us at
darshil@linkrunner.io (co-founder)
Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India
