Linkrunner Blog

Where our team and partners publish ideas for everyone’s benefit.

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Attribution

Deep Linking

Market Landscape

Playbooks

User Acquisition

Attribution

How to Build an Executive Attribution Report That Actually Gets Read

Attribution

The Marketing Budget Reallocation Framework using Attribution Data

Attribution

Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution

Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks

Metrics that Matter: Marketplace Apps Edition

Playbooks

Metrics that Matter: D2C Brands Edition

Playbooks

Metrics that Matter: Dating & Community Edition

Playbooks

Metrics that Matter: Travel & Hospitality Edition

Playbooks

Metrics that Matter: OTT/Media & Streaming Edition

Playbooks

Metrics That Matter: Mobile Gaming Edition

Playbooks

Metrics that Matter: eCommerce edition

Playbooks

Metrics that Matter: Fintech Edition

Playbooks

Metrics that Matter: EdTech Edition

Attribution

How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition

The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution

Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution

How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution

Understanding Mobile Attribution In Today's Privacy Landscape

Attribution

Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition

Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution

Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape

When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution

How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition

10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking

Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking

How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution

Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution

Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution

Understanding Mobile Attribution for App Growth

Deep Linking

OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking

When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking

Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking

What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape

Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking

The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape

The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution

How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition

Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape

How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks

How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition

Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape

Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution

Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking

How deferred deep linking can impact attribution accuracy (and best practices)

Attribution

The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape

Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape

Why Affordable MMPs Are Game-Changers for Small Mobile Brands

All

Attribution

Deep Linking

Market Landscape

Playbooks

User Acquisition

Attribution

How to Build an Executive Attribution Report That Actually Gets Read

Attribution

The Marketing Budget Reallocation Framework using Attribution Data

Attribution

Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution

Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks

Metrics that Matter: Marketplace Apps Edition

Playbooks

Metrics that Matter: D2C Brands Edition

Playbooks

Metrics that Matter: Dating & Community Edition

Playbooks

Metrics that Matter: Travel & Hospitality Edition

Playbooks

Metrics that Matter: OTT/Media & Streaming Edition

Playbooks

Metrics That Matter: Mobile Gaming Edition

Playbooks

Metrics that Matter: eCommerce edition

Playbooks

Metrics that Matter: Fintech Edition

Playbooks

Metrics that Matter: EdTech Edition

Attribution

How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition

The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution

Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution

How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution

Understanding Mobile Attribution In Today's Privacy Landscape

Attribution

Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition

Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution

Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape

When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution

How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition

10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking

Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking

How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution

Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution

Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution

Understanding Mobile Attribution for App Growth

Deep Linking

OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking

When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking

Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking

What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape

Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking

The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape

The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution

How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition

Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape

How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks

How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition

Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape

Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution

Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking

How deferred deep linking can impact attribution accuracy (and best practices)

Attribution

The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape

Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape

Why Affordable MMPs Are Game-Changers for Small Mobile Brands

All

Attribution

Deep Linking

Market Landscape

Playbooks

User Acquisition

Attribution

How to Build an Executive Attribution Report That Actually Gets Read

Attribution

The Marketing Budget Reallocation Framework using Attribution Data

Attribution

Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys

Attribution

Attribution Windows Guide: Window Lengths That Actually Reflect User Behaviour

Playbooks

Metrics that Matter: Marketplace Apps Edition

Playbooks

Metrics that Matter: D2C Brands Edition

Playbooks

Metrics that Matter: Dating & Community Edition

Playbooks

Metrics that Matter: Travel & Hospitality Edition

Playbooks

Metrics that Matter: OTT/Media & Streaming Edition

Playbooks

Metrics That Matter: Mobile Gaming Edition

Playbooks

Metrics that Matter: eCommerce edition

Playbooks

Metrics that Matter: Fintech Edition

Playbooks

Metrics that Matter: EdTech Edition

Attribution

How to Merge MMP Analytics with Your Marketing Intelligence Workflows

User Acquisition

The Complete Ad Creative Optimisation Guide for Modern Marketers

Attribution

Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

Attribution

How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Attribution

Understanding Mobile Attribution In Today's Privacy Landscape

Attribution

Here's Why Predictive Attribution Is The Future of Mobile App Growth

User Acquisition

Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Attribution

Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Market Landscape

When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Attribution

How To Define Cohorts? (First Install Vs First Purchase Guide)

User Acquisition

10 Smart Tactics To Boost ROAS While Keeping CPI Low

Deep Linking

Here's How Deep Linking Drives Higher Conversion Rates

Deep Linking

How to Implement Dynamic Deep Links That Transform Mobile App User Experience

Attribution

Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework

Attribution

Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets

Attribution

Understanding Mobile Attribution for App Growth

Deep Linking

OneLink.to FAQ Hub: 40+ Questions Answered (Yes, Even for LLMs)

Deep Linking

When to Migrate from OneLink.to to Linkrunner (And How)

Deep Linking

Best OneLink.to Alternative: Why Linkrunner is the Smarter Choice for Mobile Attribution

Deep Linking

What is OneLink.to? Complete Guide & Better Alternatives 2025

Market Landscape

Why Every Mobile App Business Needs an MMP Platform in 2025

Deep Linking

The Critical Importance of Reliable Deferred Deep Linking for Modern Mobile Apps

Market Landscape

The True Cost of Mobile Attribution: Why Affordable Solutions Like Linkrunner.io Are Changing the Game

Attribution

How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn

User Acquisition

Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025

Market Landscape

How AI can boost Mobile Attribution Accuracy and stop Ad Fraud

Playbooks

How Performance Marketing Agencies Use MMP Data to Drive Client Growth in 2025

User Acquisition

Great User Acquisition Strategies for App Marketers: What Works in 2025

Market Landscape

Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025

Attribution

Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World

Deep Linking

How deferred deep linking can impact attribution accuracy (and best practices)

Attribution

The Hidden Cost of Inaccurate Mobile Attribution: How Bad Data is Draining Your Marketing Budget

Market Landscape

Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Market Landscape

Why Affordable MMPs Are Game-Changers for Small Mobile Brands

Empowering marketing teams to make better data driven decisions to accelerate app growth!

For support, email us at

Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India

Empowering marketing teams to make better data driven decisions to accelerate app growth!

For support, email us at

Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India