ROAS measurement

See which app campaigns earn back their spend

Q: What revenue goes into Linkrunner ROAS?

ROAS uses in-app purchase revenue sent through the SDK or server API and subscription revenue from RevenueCat, joined with campaign spend. Linkrunner does not measure impression-level ad revenue.

Q: Which ad networks sync spend automatically?

Meta (every 30 minutes, with multiple ad accounts), Google Ads, Apple Ads and LinkedIn. TikTok, Snapchat, Reddit, ChatGPT Ads, ShareChat and affiliates are attributed through Linkrunner links.

Q: Does Linkrunner measure ad revenue?

Not today. ROAS is built from in-app purchases you send through the SDK or server API and subscription revenue from RevenueCat.

Q: How are subscriptions counted?

Connect RevenueCat and Linkrunner receives trials, renewals, refunds and billing issues, tied to the campaign that acquired the subscriber.

Q: What revenue windows can I compare?

Revenue and ROAS at D0, D3, D7 and D30 from install, per campaign, ad set and creative.

Bring ad spend, installs and purchase revenue into one campaign report. Compare ROAS by ad set, Meta creative and Apple Ads keyword, with revenue windows from D0 to D30.

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What you get

Make budget decisions with spend and revenue together

ROAS by day since install

Revenue at D0, D3, D7 and D30 per install cohort, so a slow starter isn't cut too early.

ROAS by day since install

Installs from 1 to 7 Oct

Cost per event

Cost per install, sign-up or purchase next to ROAS.

diwali_prospecting_inSpend $8,420

EventCost per event

Install4,210
$2.00$8,420 ÷ 4,210
Sign-up1,684
$5.00$8,420 ÷ 1,684
Purchase421
$20.00$8,420 ÷ 421

D7 revenue $8,840D7 ROAS 1.05x

Apple Ads keywords

Installs and ROAS for every keyword.

brand_keywords1,150 installs

D7 ROAS1.50x

KeywordBreak-even 1.0xD7 ROAS

budget planner520 installs1.62x
expense tracker410 installs1.38x
money manager220 installs1.21x

ROAS by day since install

Installs from 1 to 7 Oct

Formula columns in plain English

Describe the metric you want and get a column you can sort and keep.

New column

D7 profit per install: D7 revenue minus spend, divided by installs

CampaignD7 ROASProfit / install

Metadiwali_prospecting_in4,2101.05x$0.10
Google Adsuac_install_tier13,9800.80x-$0.31
Apple Adsbrand_keywords1,1501.50x$1.00

How it works

From connected ad accounts to your first ROAS report

Connect ad accounts

Link Meta, Google Ads and Apple Ads, and campaigns and spend sync automatically.

Send revenue

Call capturePayment from the SDK or server API, and add RevenueCat for subscriptions.

Sort by ROAS

Expand campaigns to ad set and creative, compare D0 to D30 ROAS, or try the ROAS calculator.

Customer stories

Teams that moved budget with Linkrunner ROAS

Revenue Jumbo tracked from 200+ campaigns

Read the story

$1M+

Firebase Dynamic Links Stratzy migrated while finding higher-ROAS campaigns

Read the story

1.23M

Lower Meta CPA at CashBook in 6 weeks

Read the story

46%

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”