Fraud protection

Stop fake installs from training your ad campaigns

Q: What does Fraud Control change?

It flags suspicious installs and can withhold their postbacks so ad networks do not optimise toward fraud. It never moves attribution credit or turns attributed installs into organic installs. Flagged installs stay in reporting totals, and attributed installs remain billable.

Q: Which fraud templates are included?

Four templates cover click injection, install hijacking, SDK spoofing and installs from fraudulent clicks. Adjust the threshold and check the impact before saving.

Q: How do I know a rule won't hurt my campaigns?

Run it on Tag only first. The impact preview shows what share of your last 7, 14 or 30 days it would flag, and By channel shows where the flagged volume sits. Switch to withholding postbacks only once the volume looks right, one rule at a time.

Q: What happens to affiliate partners when a conversion is flagged?

If the rule withholds postbacks and the affiliate has a rejection postback URL, Linkrunner calls it once with reason codes, so the affiliate can stop paying its publishers. Affiliates without one simply don't receive the postback, the same as an ad network.

Q: Who can create or change fraud rules?

Any project member can view Fraud Control, rules and history. Admins and Members can create, edit, turn on or off, and delete rules. Rules managed by Linkrunner can be viewed but not edited.

Linkrunner-managed rules run on every project from day one. Fraudsters fake or steal installs so networks and affiliates get paid for users you would have got anyway, or never got.

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Fraud Control is included on every plan, including Free.

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What Fraud Control does

Review the rule before changing the signal

Flags show acquisition quality. Withheld postbacks change what networks see, never your install totals.

Start from a template, not a blank page

Managed rules cover every project. Add a template, then edit and preview it on your traffic.

Templates

Click injection

Install hijacking

SDK spoofing

Installs from fraudulent clicks

Create rulePick a template

Checks installs when all matchClick to install time is under 3 secondsPlay referrer click timestamp is present

When it matchesTag only

Affiliates hear about rejected installs

Flagged affiliate installs are rejected back to the partner with the rule that caught them.

Postback logAffiliate partners

10:37installAffiliate 2210, 10:37Affiliate 2210Withheld
No rejection postback URL
10:31purchaseAffiliate 1042, 10:31Affiliate 1042Delivered
10:18installAffiliate 1042, 10:18Affiliate 1042Delivered

Every rule change, with who made it

Change History logs each edit with who made it, the channel and before and after values.

Click injectionChange history

Kabir, Admin23 Oct, 10:04
Changed the response in Dashboard
Tag onlyTag and withhold postbacks
Riya, Member19 Oct, 11:21
Turned the rule on in Dashboard
OffOn
Riya, Member19 Oct, 11:20
Created the rule in Dashboard
Tag only

Templates

Click injection

Install hijacking

SDK spoofing

Installs from fraudulent clicks

Create rulePick a template

Checks installs when all matchClick to install time is under 3 secondsPlay referrer click timestamp is present

When it matchesTag only

How it works

From fraud rate to withheld postbacks in three steps

Read your fraud rate

Managed rules already show your fraud rate in the dashboard, by rule and by channel.

Add a rule on Tag only

Start from a template or a sentence, tune it in the impact preview, and let it run.

Withhold postbacks

Once flagged volume looks right, switch to withholding postbacks, one rule at a time.

A rule, start to finish

Describe it, check the impact, then decide

Describe the rule

Tag installs that open less than 3 seconds after the click

Checks installs when all match

Click to install time is under 3 seconds
Play referrer click timestamp is present

When it matches

Tag onlyTag and withhold postbacks

Impact preview, example figures

Records checked: 28,210
Would be flagged: 2.1%
Window: Last 14 days

Nothing is saved and no record changes until you turn the rule on. Attribution and reporting totals stay the same.

By the numbers

What ships with every plan

Fraud rule templates in the dashboard library

Days of traffic the impact preview tests against

7, 14, 30

For a rule change to take effect

~1 min

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What does Fraud Control change?

Which fraud templates are included?

How do I know a rule won't hurt my campaigns?

What happens to affiliate partners when a conversion is flagged?

Who can create or change fraud rules?

Review suspicious traffic before your next campaign decision

Your managed rules are already running. Review the fraud rate, then add a template or custom rule and check its impact on Tag only.

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