Deep linking and attribution, with simpler usage pricing
Branch built its name on deep links and now bundles attribution across self-serve plans. Linkrunner unifies deep linking, attribution, SKAN, and campaign intelligence with a simpler published per-install model.
Published starting price
Linkrunner free to start. Branch Intro is $39 per month.
Priority support
Direct access to the engineers building the product
Transparent
Published pricing, no upfront annual payment
Join 100s of growth teams using Linkrunner.
Why growth teams choose one unified platform
One usage model
Every Linkrunner link is dynamic and deferred by default, and the same link is the attribution primitive. Billing follows attributed installs instead of separate volume-credit, link, click, and partner limits.
Campaign intelligence with creative-level ROAS
See clicks through revenue, creative-level ROAS through Studio, multi-account consolidation, and revenue-signal postbacks to Meta and Google.
Transparent, published pricing
Pay per attributed install, postpaid, with no annual lock-in. Branch publishes self-serve plan prices, but each plan carries its own volume-credit and feature limits.
Built-in fraud protection and open data
Click-spam, bot, and device-farm detection is included at every tier, with unrestricted CSV, API, and webhook exports.
Branch vs Linkrunner
Side by side, on the jobs growth teams trust measurement tools to do.
| Capability | Linkrunner | Branch |
|---|---|---|
| Core model | Unified deep linking and attribution in one product. | Attribution, links, deep linking, and QR codes bundled across current plans. |
| Pricing | Published per-install rates from $0.010 down to $0.007, postpaid. | Intro $39/month, Activation Basics $199, Performance or Engagement Basics $499, with plan-specific limits. |
| Free tier | 25,000 attributed installs with all core features. | 30-day Basics trial, then a selected plan or automatic Intro at $39/month. |
| Deferred deep linking | Yes, default on every link. | Yes, and it is a core Branch strength. |
| Attribution | First-class and included. | Last-touch attribution is included on Intro; higher limits and capabilities vary by Basics plan. |
| Campaign intelligence and creative ROAS | Full-funnel reporting and creative-level ROAS through Studio. | Analytics capabilities vary by product and plan. |
| Postback optimisation | Revenue-signal postbacks included. | Supported, with terms varying by plan. |
| SKAN 4.0 | Full support with a guided wizard. | Supported. |
| Fraud protection | Included at every tier. | Available within Branch's Performance products and plans. |
| Data exports | Unrestricted CSV, API, and webhook exports. | Tiered. |
| SDK integration | Live in 2 to 4 hours. | Typically longer. |
| Support and region | Local India support, rupee pricing, and Jio Ads. | Global and US-centric. |
Branch plan details are from its Intro Plan and Free Trial documentation published July 20, 2026. Volume credits are not a direct equivalent to attributed installs, so compare plan limits and overages against your actual usage.
What would Branch cost at your scale?
Branch's current self-serve pricing starts at $39 a month for Intro. Performance Basics is $499 a month with 100,000 volume credits, three ad partners, and export APIs. Because Branch credits and feature limits are not a direct install-rate comparison, model the plan against your links, clicks, partners, and overages.
Monthly attributed installs
0your bill / month with Linkrunner
- 0 to 50K$0.010
- 50K to 100K$0.009
- 100K to 500K$0.008
- 500K +$0.007
- Installs0
- × active rateFREE
Branch publishes plan prices, but volume credits and feature limits are not directly comparable to attributed installs.
Choose the pricing model that matches your usage
Both platforms combine deep linking and attribution. Linkrunner is simpler when attributed installs are your main cost driver. Branch can fit teams whose usage maps cleanly to its product-specific credits and limits.
Results measured with Linkrunner
- Matiks cut Meta CPI by 46% while scaling installs.
- Jumbo Gaming has tracked more than $1M in revenue.
- Stratzy found higher-ROAS campaigns after moving off Firebase Dynamic Links.
Frequently asked questions
The practical differences before you choose a measurement partner.
One platform for deep links and the attribution behind them
Start free to 25,000 installs, or see it against your own numbers first.
Compare Branch with the rest of the Linkrunner solution set. See all solutions.