Base conversion your way
Install is the base conversion by default. For web-to-app offers, pick the signup or purchase instead and give the install its own event ID.
Everflow
Reconcile Everflow conversions with app attribution
Connect the Everflow network you work with and return the original transaction ID on mapped conversion postbacks. Review delivery logs before reconciling partner results.
Join 400+ growth teams using Linkrunner.
What it does
What Linkrunner sends to Everflow
Offer or advertiser events
Event IDs go as event_id for offer events or adv_event_id for advertiser events.
Revenue for payouts
Turn on Send Revenue on a mapping to pass the purchase amount for revenue-based payouts.
Only mapped events
Linkrunner never forwards an event you haven't mapped, so nothing lands in Everflow as an accidental base conversion. Postbacks for flagged installs can also be withheld by fraud protection rules.
In the dashboard
The Everflow settings in Linkrunner
Setup
Set up Everflow in 5 steps
01
Copy your network values
In Everflow, open Control Center, Platform Configurations and copy the postback domain and Network ID.
02
Connect in Linkrunner
Under Integrations, Affiliate Partners, Everflow, enter them, choose offer or advertiser events and turn on postbacks.
03
Create and map events
Create event IDs on your Everflow offer, then map your Linkrunner events to them.
04
Add the tracking link
Create a campaign with Everflow as the ad channel and paste the link as the offer's Default Landing Page URL.
05
Test
Open the Advertiser Test Link, install, trigger a mapped event and check Reporting, Conversions. Linkrunner's postback logs show each delivery.
Notes and limits
Worth knowing before you launch
Everflow is white label. Every network has its own postback domain and Network ID, and each Linkrunner project connects to one network. For several networks or clients, agencies get one login across many projects.
If your network restricts postbacks by IP, allowlist 8.234.94.188 and 8.234.80.204. For your own systems, APIs and webhooks cover server-side events and install webhooks.
Keep {transaction_id} in curly braces on the link. Square brackets break the click ID.
Frequently asked questions
Which Everflow networks does Linkrunner work with?
What is the base conversion?
Which IPs do Everflow postbacks come from?
Can I work with affiliates that don't use Everflow?
Verify an Everflow conversion from click to postback
Configure the network, map its conversion events and check the transaction ID in a test delivery before sharing live links.