TikTok's click ID, appended to your destination URL when someone clicks an ad. Linkrunner captures it on the campaign link. Without it, Linkrunner can't attribute the install to the TikTok click or send postbacks to TikTok.

TikTok Ads

Measure TikTok web-to-app campaigns beyond the click

Q: Why don't my TikTok campaigns show up in Linkrunner?

TikTok campaigns appear only after users click the Linkrunner campaign links set as destination URLs in your ads. Check that each ad uses its own Linkrunner link, the ad is receiving traffic, the app is live with the Linkrunner SDK, and the pixel is configured.

Q: Can Linkrunner send purchase revenue to TikTok?

Yes. Send revenue events with amount and currency through the Linkrunner SDK and pick Purchase as the optimization event in your TikTok campaign.

Q: Do I need a pixel for every TikTok campaign?

No. One pixel per ad account works across every campaign in that account.

Use Linkrunner campaign links for TikTok web-to-app journeys. Connect attributed installs and mapped purchase events to TikTok through its Events API.

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What it does

What Linkrunner sends to TikTok

Events API postbacks

Installs, sign-ups, purchases and custom events go to the pixel connected in Linkrunner so TikTok can optimize on them.

Revenue for value bidding

Purchase events carry the amount and the ISO 4217 currency your app sends.

Results per creative

One Linkrunner campaign link per ad gives you installs and revenue for every creative, ready for ROAS measurement.

Deferred deep linking

Users who install from the ad land on the right screen after first open through deferred deep links, on Android and iOS.

In the dashboard

The TikTok Ads settings in Linkrunner

Setup

Set up TikTok Ads in 4 steps

Add your TikTok account

In Linkrunner Integrations, open TikTok Ads and click Add TikTok Account.

Create a pixel

In TikTok Events Manager, connect a Web data source with manual setup and Events API, then copy the Pixel ID and access token.

Paste the credentials

Add the Pixel ID and access token to your TikTok account in Linkrunner.

Create one link per ad

Create a Linkrunner campaign per creative and paste its link as the destination URL in a web-to-app Sales campaign with a Website destination.

Notes and limits

Worth knowing before you launch

TikTok campaigns appear in Linkrunner after someone clicks a Linkrunner campaign link, as with Snapchat Ads. They are not detected on their own like Meta campaigns.

Events go to TikTok only for installs that came through a Linkrunner link with a valid ttclid. Don't strip URL parameters.

Choosing App as the destination bypasses Linkrunner's tracking. Use Website.

One pixel per ad account covers every campaign. New events can take up to an hour to show in Events Manager.