Why Linkrunner

Why growth teams choose Linkrunner

Q: Why do growth teams choose Linkrunner as their MMP?

300+ growth teams use Linkrunner to measure installs. It combines attribution, deep links, campaign analytics, Fraud Control and data access, with support from the people who build the product. Every feature is included on every plan; beta and on-request capabilities still require setup.

Q: How can we evaluate Linkrunner against our current MMP?

List the networks, app journeys, events and data destinations your team depends on. Use the MMP evaluation checklist and comparison pages, then run a controlled parallel evaluation before deciding on a migration.

Q: Is every feature really on every plan?

Yes. The free plan covers the first 25,000 attributed installs with every feature, including Fraud Control, audiences, exports and APIs. After that you pay from $0.012 per attributed install, billed monthly with no annual lock-in.

Q: How does Linkrunner match installs?

Deterministically first, using the Google Play Install Referrer, ad click IDs such as gclid and fbclid, device IDs where the user allows it, and Apple AdServices for Apple Ads. It falls back to IP and user-agent matching only when no deterministic signal exists.

Q: Where is Linkrunner data hosted?

In India, on Google Cloud asia-south1. If your data has to stay in your own cloud, Bring Your Own Cloud runs Linkrunner in your GCP account at $0 per attributed install.

Q: Can AI agents work with Linkrunner?

Yes. The MCP server is live with 51 tools, Agent Skills set up the SDK in AI coding tools, and the Linkrunner AI agent is in beta for customers who request access.

300+ growth teams trust Linkrunner to measure their installs. Connect acquisition, deep links, cohort analysis and campaign data, with support from the people who build the product.

Start measuring free Book a demo

Join 400+ growth teams using Linkrunner.

A full MMP

Attribution, deep links and campaign data in one workflow

Shortlisting MMPs? Run the MMP evaluation checklist against this list.

Measure

Install attribution for Android and iOS, SKAN 4 and AdAttributionKit, web-to-app journeys, spend sync and ROAS down to the creative and keyword, cohorts and retention.

Mobile attribution →

Campaigns

Last 30 days

CampaignInstallsRevenue

Web to app

Meta1,870$9,840

TikTok1,106$4,310

ChatGPT Ads267$1,950

App campaigns

Google Ads2,940$12,600

Apple Ads1,380$7,420

Web and app7,563$36,120

Deep link

Deferred deep links, universal links and app links on your subdomain, QR codes, referral links and a social intermediary page for in-app browsers.

Deep links →

Grow and protect

Audience segments from cohorts, retargeting with deep-link re-engagements, and Fraud Control rules that can withhold postbacks from suspicious installs.

Fraud protection →

Templates

Click injection

Install hijacking

SDK spoofing

Installs from fraudulent clicks

Create rulePick a template

Checks installs when all matchClick to install time is under 3 secondsPlay referrer click timestamp is present

When it matchesTag only

Data and AI

CSV exports, webhooks, a Reporting API and Data APIs, a live MCP server, and the option to run Linkrunner in your own cloud.

APIs and webhooks →

install webhook

09:41:12

"event_type": "install","lr_install_id": "e1c0f4a2-…-7a04","user_id": null,"campaign_name": "Diwali installs"

signup webhook

09:44:37

"event_type": "signup","lr_install_id": "e1c0f4a2-…-7a04","user_id": "u_58213","email": "ananya@example.com"

Your users table

joined on lr_install_id

user_id: u_58213
lr_install_id: e1c0f4a2-…
campaign_name: Diwali installs
email: ananya@example.com

Campaigns

Last 30 days

CampaignInstallsRevenue

Web to app

Meta1,870$9,840

TikTok1,106$4,310

ChatGPT Ads267$1,950

App campaigns

Google Ads2,940$12,600

Apple Ads1,380$7,420

Web and app7,563$36,120

Inside the product

What your growth team works in every day

Attribution by networkLast 30 days

NetworkInstallspurchaseRevenue D7

Meta14,8201,262$41,280
Google Ads11,406948$30,115
Apple Ads3,912401$14,930
TikTok2,684188$5,410
Snapchat1,24874$1,960

Every network in one table

Installs, in-app events and revenue by network, from Meta and Google Ads to Reddit, LinkedIn and ChatGPT Ads.

links.yourapp.comBranded domain

CNAME recordverified
apple-app-site-associationhosted by Linkrunner
assetlinks.jsonhosted by Linkrunner

links.yourapp.com/summer-sale

App installedOpens /offers/summer-saleNot installedStore, then first open lands on /offers/summer-saleIn-app browserIntermediary page opens the app

Deep links on your domain

Linkrunner hosts the AASA and assetlinks files, and links defer through the store.

Conversion value mappingGoogle · Meta

EventFineCoarse

sign_up1 to 7low
trial_started8 to 23medium
purchase, $0 to $1024 to 39medium
purchase, over $1040 to 63high

AdAttributionKit on iOS 17.4 and later

SKAN and AdAttributionKit

Set events and revenue ranges; Linkrunner generates fine and coarse values for Google and Meta.

Rule: click injectionTemplate

Flag Android installs that open less than 3 seconds after their Play referrer click.

Tag onlyWithhold postbacks

Impact preview, last 30 days214 of 11,906 · 1.8%

Affiliate sub_2291

142

Affiliate sub_0874

Snapchat

Fraud rules in plain English

Preview a rule's impact on past installs, then tag installs or withhold their postbacks.

Webhook deliveriesapi.yourapp.com/hooks

14:02:11install84 ms200
14:02:07sign_up91 ms200
14:01:58install2nd attempt200

Webhooks and exports

Install and sign-up webhooks with retries, plus CSV exports and APIs.

Retention by install dayClassic

D1D7D14D30

15 Sep38%19%13%8%

16 Sep41%21%14%9%

17 Sep36%18%12%7%

18 Sep40%20%14%9%

19 Sep43%22%15%10%

Cohorts and retention

Retention by install day at D1, D7, D14 and D30.

ClaudeLinkrunner MCP

Which network drove the most installs last week?

get_project_stats

Meta, with 3,412 of 8,290 attributed installs. Google Ads was next with 2,655.

Make a link for the Diwali Meta campaign.

create_campaign

links.yourapp.com/diwali-meta

Your AI tools, connected

The MCP server gives Claude and other AI tools 51 tools to read data and ship links.

Built for AI agents

Let your AI tools read installs and ship links

MCP server, live

51 tools for Claude and other AI tools: read installs, funnels and postback logs, create campaigns and deep links, even sign up and create a project.

MCP server

Remote MCP server

URL

https://mcp.linkrunner.io/mcp

Sign-in

OAuth, in a popup

Client registration

Metadata documents or dynamic registration

Agent Skills

Install Linkrunner Agent Skills for your platform, then ask your coding tool to integrate the SDK. Review and test the resulting code changes.

Read the docs

$ npx @linkrunner/skills add flutter --agent

Claude Code.claude/skills/
CursorCursor rules
GitHub CopilotCopilot instructions
WindsurfWindsurf rules
AGENTS.mdAGENTS.md

Rules formats keep the validator in .linkrunner/

Linkrunner AI agent, in beta

Answers questions about installs and campaigns with charts, traces every figure to its data, and proposes changes you approve. Request access.

AI agent

Meta CPI last week was $1.71, up from $1.50.

Where $1.71 comes from

Fetched ad setSpendInstalls

Lookalike 1%$2,8902,140

Broad 18 to 24$3,0401,310

Advantage+ app$3,3101,950

Total$9,2405,400

$9,240 ÷ 5,400 = $1.71

Matches the data fetched at 9:02 AM

Enterprise-grade security for you and your users.

Trust Center

AICPA SOC 2 Type 2

GDPR

ISO 27001:2022

DPDPA

CCPA

COPPA

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What teams ask when they shortlist Linkrunner.

Why do growth teams choose Linkrunner as their MMP?

How can we evaluate Linkrunner against our current MMP?

Is every feature really on every plan?

How does Linkrunner match installs?

Where is Linkrunner data hosted?

Can AI agents work with Linkrunner?

Measure your next campaign on Linkrunner

Every feature, free for the first 25,000 attributed installs. Integrate this afternoon.

Start measuring free Book a demo