Installs and sign-ups by default
Install and sign up go to Google as first_open and sign_up with no mapping. Add purchases and other in-app events, with revenue and currency, to feed ROAS measurement.
Google Ads
Measure Google Ads installs alongside campaign revenue
Connect Google Ads as a third-party app analytics provider. Bring campaigns and spend into Linkrunner, then send mapped events back as conversion actions.
Join 400+ growth teams using Linkrunner.
What it does
What flows between Linkrunner and Google Ads
Campaigns and spend, no links
App campaigns need no tracking links. Campaigns, spend and attributed installs sync from your connected Google Ads account. Google and Meta Ads measurement covers spend, ROAS and postbacks for Google and Meta.
Conversion actions from Linkrunner
Import hidden actions, set Primary or Secondary and review the account default goal from App Event Mapping, with a confirm step before Google Ads changes.
iOS installs without ATT consent
Google Integrated Conversion Measurement can attribute iOS installs when no IDFA is available. Google keeps it inactive in the EEA, the UK and Switzerland.
In the dashboard
The Google Ads settings in Linkrunner
Setup
Set up Google Ads in 4 steps
01
Connect your Google account
In Integrations, open Google Ads, click Add Google Account and sign in with access to your ad account.
02
Create a link ID
In Google Ads, open Third-party app analytics, pick Other provider and enter provider ID 9936233049 for each platform.
03
Save the link ID
Paste it into the Android or iOS Link ID field under Setup Link IDs in Linkrunner.
04
Map events and import actions
Map in-app events, then import the matching actions under Google app conversion goals.
Notes and limits
Worth knowing before you launch
Google Ads dates conversions to the ad click. Linkrunner dates installs to the first app open. Compare the same date range in the same time zone.
Google credits every install that follows any Google Ads engagement in its window. Linkrunner uses last-click attribution and credits one source per user, so Google usually reports more, as Ads Manager does for Meta Ads.
On iOS, Google measures through SKAdNetwork and Linkrunner counts only postbacks with did_win true. Follow the Google SKAN setup guide after this one.
Linkrunner works with one link ID per platform. Importing an action does not select it for bidding: campaign goal selection stays in Google Ads.
Frequently asked questions
Do Google App campaigns need Linkrunner tracking links?
Why does Google Ads show more installs than Linkrunner?
Can Linkrunner attribute Google iOS installs without ATT consent?
Does Google Ads spend sync into Linkrunner?
Connect Google Ads before your next campaign review
Link the account, verify a test install and check the conversion actions you want campaigns to use.