Measure app acquisition from your connected ad networks. Review each setup for attribution, spend availability and the conversion events it can receive.
Each one has its own setup page with the fields, event names and limits to check before your first campaign goes live. The ad network setup guides cover every field.
Google Ads attribution, spend sync and mapped conversion actions.
Meta install attribution, Conversions API events and spend sync.
Apple Ads install attribution, spend and revenue by keyword.
TikTok campaign links, deferred deep links and Events API postbacks.
Snapchat link attribution and Conversions API events.
Reddit click IDs, Conversions API postbacks and deferred deep links.
LinkedIn campaign links and Conversions API events, with spend on request.
ChatGPT Ads click matching and OpenAI Conversions API events.
ShareChat and Moj link attribution and conversion postbacks; no spend import.
Postback templates for any network that accepts server-to-server postbacks.
Meta, Google and Apple Ads spend syncs on its own, so cost per install and ROAS sit beside attributed installs and revenue.
| Campaign | Spend | CPI | ROAS |
|---|---|---|---|
| lookalike_purchase_in | $4,820 | $0.80 | 2.0x |
| uac_android_troas | $3,150 | $0.70 | 1.7x |
| brand_keywords_ios | $1,240 | $0.80 | 2.3x |
Spend synced from Meta, Google and Apple Ads
Install and sign-up go out without a mapping, under the names each network expects. Map purchases and other events, and choose when to share revenue.
| Network | install | sign_up |
|---|---|---|
| first_open | sign_up | |
| Meta | MobileAppInstall | CompleteRegistration |
| Snapchat | APP_INSTALL | SIGN_UP |
| Install | SIGN_UP | |
| ChatGPT | app_installed | registration_completed |
| ShareChat | install | registration |
Google and Meta Ads and Apple Ads report their own installs, so they need no tracking links. Every other network runs through Linkrunner campaign links.
| Network | How installs match | Spend | Conversions go back through |
|---|---|---|---|
| Google Ads | Self-attributing, through a third-party app analytics link ID | Synced automatically | Google Ads conversion actions |
| Meta Ads | Self-attributing, with install referrer decryption on Android | Every 30 minutes, across ad accounts | Conversions API |
| Apple Ads | Self-attributing, through the AdServices attribution token | Synced automatically | - |
| TikTok Ads | Linkrunner campaign links with ttclid | - | TikTok Events API |
| Snapchat Ads | Linkrunner campaign links | - | Snapchat Conversions API |
| Reddit Ads | Linkrunner campaign links with rdt_cid | - | Reddit Conversions API |
| LinkedIn Ads | Linkrunner campaign links | On request | LinkedIn Conversions API |
| ChatGPT Ads | Linkrunner campaign links with oppref | - | OpenAI Conversions API |
| ShareChat Ads | Linkrunner campaign links with sc_click_id, for ShareChat and Moj | No spend import | Server-to-server postbacks |
Review attribution across connected sources in one campaign report. Reconcile against network totals using the same windows, timezone and attribution definitions.
Meta, Google and Apple Ads sync spend, so ROAS sits beside it. Review Meta creative and Apple Ads keyword detail where available; other networks have different reporting coverage.
Map sign-ups, purchases and custom events per network as conversion postbacks, with revenue where the network optimises for value.
Fraud Control can withhold postbacks for flagged installs, so networks don't learn from them.
Campaign links carry deferred deep links, so a new user lands on the screen the ad promised.
SKAN 4 postbacks and conversion value mapping for Google and Meta, plus AdAttributionKit on iOS 17.4 and later.
Start with one network, verify a test install and postback, then compare campaign reporting before launch.
