SKAN
Measure and Optimize iOS ad campaigns, without headache
Apple made attribution complex for advertisers. We make it simple again.
In March 2018, Apple launched SKAdNetwork (SKAN)
What does it mean?
For Users
For Advertisers
Expensive delays in crucial decision making
Since Apple sends postbacks across 35 days
Limited data granularity & insights
Postbacks carry vague data
Complex setup that eats away precious team bandwidth
Apple require 64 conversion values to be mapped to your custom events
How SKAN works
With SKAN, you don’t see user actions instantly.
SKAN gives you delayed user postbacks across 3 time-windows
SKAN provides 64 slots for event mapping.
How Linkrunner makes it easy for you
Select which events matter to you
High Priority
App Installs
App Open
Medium Priority
User Signup
Onboarding Completed
Homepage Viewed
Low Priority
Trial Started
Subscription Bought
Purchase Made
Linkrunner automatically fills in the 64 slots for you with precise accuracy
Saving you your precious time
Linkrunner Data Intelligence™️ makes sense of the postbacks for you.
How this impacts you
Precise Ads Targetting
Turn accurate postbacks into smarter audience growth.
Reach your ROAS potential faster.
Simple setup that unlocks higher returns quickly.
Plug
Play
Effortless Setup
Get started in minutes, no technical hassle required.
Start measuring your iOS campaigns today!
Don't let SKAN constraint your marketing and growth insights. Use Linkrunner.
Frequently asked questions
Everything you need to know about the product and billing.
Why is SKAN hard to work with?
Because Apple restricts the amount and timing of data you receive. E.g. conversion windows, coarse vs. fine values, multiple postbacks in SKAN 4.0. Interpreting this raw data requires mapping and careful setup to avoid data loss.
Do I need to configure conversion values manually?
Yes, but that’s really complicated. Linkrunner Data Intelligence™️ automates this setup with pre-built frameworks and flexible slot mapping so you don’t have to guess. Without proper mapping, your postbacks may be meaningless.
How does Linkrunner make SKAN easier?
We translate raw SKAN signals into campaign-level insights, automate conversion value mapping, handle delayed postbacks, and keep you updated with every new SKAN version, so you can focus on growth, not config.
What happens if I don’t configure conversion values properly?
You’ll receive postbacks with numbers that don’t reflect your KPIs, making the data useless. Many marketers lose insights here, which is exactly what Linkrunner solves automatically.
Do I need a developer to manage SKAN setup?
Traditionally, yes. But with Linkrunner’s SDKs and plug-and-play dashboard, most marketers can manage configurations without constant developer support.
How does Linkrunner keep me compliant with Apple’s rules?
Our system is built to follow Apple’s privacy guidelines. We handle all mapping and postback processing in ways that are fully SKAN-compliant, so you never risk policy violations.
