Linkrunner raises $560k pre-seed to build an AI-driven MMP!

Linkrunner raises $560k pre-seed

Read more

Read more

SKAN

Measure and Optimize iOS ad campaigns, without headache

Apple made attribution complex for advertisers. We make it simple again.

Sign Up

Sign Up

Sign Up

In March 2018, Apple launched SKAdNetwork (SKAN)

It was built to protect user privacy, and it does that really well.

It was built to protect user privacy, and it does that really well.

What does it mean?

For Users

More privacy

More privacy

Less tracking

Less tracking

More control of their own data

More control of their own data

For Advertisers

Expensive delays in crucial decision making

Since Apple sends postbacks across 35 days

Limited data granularity & insights

Postbacks carry vague data

Complex setup that eats away precious team bandwidth

Apple require 64 conversion values to be mapped to your custom events

How SKAN works

With SKAN, you don’t see user actions instantly.

SKAN gives you delayed user postbacks across 3 time-windows

0-2 days

0-2 days

3-7 days

3-7 days

8-35 days

8-35 days

SKAN provides 64 slots for event mapping.

Manually configuring events can take weeks.

Manually configuring events can take weeks.

Further editing these can again take days.

Further editing these can again take days.

How Linkrunner makes it easy for you

1

1

Select which events matter to you

High Priority

App Installs

App Open

Medium Priority

User Signup

Onboarding Completed

Homepage Viewed

Low Priority

Trial Started

Subscription Bought

Purchase Made

2

2

Linkrunner automatically fills in the 64 slots for you with precise accuracy

Saving you your precious time

3

3

Linkrunner Data Intelligence™️ makes sense of the postbacks for you.

How this impacts you

Precise Ads Targetting

Turn accurate postbacks into smarter audience growth.

Reach your ROAS potential faster.

Simple setup that unlocks higher returns quickly.

Plug

Play

Effortless Setup

Get started in minutes, no technical hassle required.

Start mapping your events now!

Don't let SKAN constraint your marketing and growth insights. Use Linkrunner.

Frequently asked questions

Everything you need to know about the product and billing.

Why is SKAN hard to work with?

Because Apple restricts the amount and timing of data you receive. E.g. conversion windows, coarse vs. fine values, multiple postbacks in SKAN 4.0. Interpreting this raw data requires mapping and careful setup to avoid data loss.

Do I need to configure conversion values manually?

Yes, but that’s really complicated. Linkrunner Data Intelligence™️ automates this setup with pre-built frameworks and flexible slot mapping so you don’t have to guess. Without proper mapping, your postbacks may be meaningless.

How does Linkrunner make SKAN easier?

We translate raw SKAN signals into campaign-level insights, automate conversion value mapping, handle delayed postbacks, and keep you updated with every new SKAN version, so you can focus on growth, not config.

What happens if I don’t configure conversion values properly?

You’ll receive postbacks with numbers that don’t reflect your KPIs, making the data useless. Many marketers lose insights here, which is exactly what Linkrunner solves automatically.

Do I need a developer to manage SKAN setup?

Traditionally, yes. But with Linkrunner’s SDKs and plug-and-play dashboard, most marketers can manage configurations without constant developer support.

How does Linkrunner keep me compliant with Apple’s rules?

Our system is built to follow Apple’s privacy guidelines. We handle all mapping and postback processing in ways that are fully SKAN-compliant, so you never risk policy violations.

Why is SKAN hard to work with?

Because Apple restricts the amount and timing of data you receive. E.g. conversion windows, coarse vs. fine values, multiple postbacks in SKAN 4.0. Interpreting this raw data requires mapping and careful setup to avoid data loss.

Do I need to configure conversion values manually?

Yes, but that’s really complicated. Linkrunner Data Intelligence™️ automates this setup with pre-built frameworks and flexible slot mapping so you don’t have to guess. Without proper mapping, your postbacks may be meaningless.

How does Linkrunner make SKAN easier?

We translate raw SKAN signals into campaign-level insights, automate conversion value mapping, handle delayed postbacks, and keep you updated with every new SKAN version, so you can focus on growth, not config.

What happens if I don’t configure conversion values properly?

You’ll receive postbacks with numbers that don’t reflect your KPIs, making the data useless. Many marketers lose insights here, which is exactly what Linkrunner solves automatically.

Do I need a developer to manage SKAN setup?

Traditionally, yes. But with Linkrunner’s SDKs and plug-and-play dashboard, most marketers can manage configurations without constant developer support.

How does Linkrunner keep me compliant with Apple’s rules?

Our system is built to follow Apple’s privacy guidelines. We handle all mapping and postback processing in ways that are fully SKAN-compliant, so you never risk policy violations.

Why is SKAN hard to work with?

Because Apple restricts the amount and timing of data you receive. E.g. conversion windows, coarse vs. fine values, multiple postbacks in SKAN 4.0. Interpreting this raw data requires mapping and careful setup to avoid data loss.

Do I need to configure conversion values manually?

Yes, but that’s really complicated. Linkrunner Data Intelligence™️ automates this setup with pre-built frameworks and flexible slot mapping so you don’t have to guess. Without proper mapping, your postbacks may be meaningless.

How does Linkrunner make SKAN easier?

We translate raw SKAN signals into campaign-level insights, automate conversion value mapping, handle delayed postbacks, and keep you updated with every new SKAN version, so you can focus on growth, not config.

What happens if I don’t configure conversion values properly?

You’ll receive postbacks with numbers that don’t reflect your KPIs, making the data useless. Many marketers lose insights here, which is exactly what Linkrunner solves automatically.

Do I need a developer to manage SKAN setup?

Traditionally, yes. But with Linkrunner’s SDKs and plug-and-play dashboard, most marketers can manage configurations without constant developer support.

How does Linkrunner keep me compliant with Apple’s rules?

Our system is built to follow Apple’s privacy guidelines. We handle all mapping and postback processing in ways that are fully SKAN-compliant, so you never risk policy violations.

Empowering marketing teams to make better data driven decisions to accelerate app growth!

For support, email us at

darshil@linkrunner.io (co-founder)

Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India

Documentation

Pricing

FAQs

Blog

Linkrunner vs
Onelink

Linkrunner vs
Firebase Dynamic Links

iOS SKAN

Privacy policy

Terms and Conditions

Contact us

Press

Empowering marketing teams to make better data driven decisions to accelerate app growth!

For support, email us at

darshil@linkrunner.io (co-founder)

Address: HustleHub Tech Park, sector 2, HSR Layout,
Bangalore, Karnataka 560102, India

Documentation

Pricing

FAQs

Blog

Linkrunner vs Onelink

Linkrunner vs Firebase Dynamic Links

iOS SKAN

Privacy policy

Terms and Conditions

Contact us

Press