SKAN

SKAN and AdAttributionKit attribution for iOS growth teams

Apple made attribution delayed, private, and hard to read. Linkrunner maps your conversion values and turns SKAN and AdAttributionKit postbacks into campaign decisions.

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In March 2018, Apple launched SKAdNetwork (SKAN)

It was built to protect user privacy, and it does that really well.

What does it mean?

More privacy for users. More complexity for advertisers.

For Users

More privacy
Less tracking
More control of their own data

For Advertisers

Expensive delays in crucial decision makingApple sends postbacks across 35 days
Limited data granularity and insightsPostbacks carry vague data
Complex setup that eats away precious team bandwidthApple requires 64 conversion values to be mapped to your custom events

How SKAN works

With SKAN, you do not see user actions instantly.

SKAN gives you postbacks across 3 time-windows

Postback 1
Day 0Day 2
Postback 2
Day 3Day 7
Postback 3
Day 8Day 35

SKAN provides 64 slots for event mapping

Manually configuring events can take weeks. Further editing them can take days more.

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How Linkrunner turns SKAN into campaign insight

Pick the events you care about. Linkrunner handles conversion value mapping, postback decoding, and campaign-level reporting.

Select which events matter to you

Set your events, their priority and revenue ranges. Linkrunner uses them to build your conversion value mapping.

SlotEventValue
APP_INSTALL
0
100
USER_SIGNUP
100
200
TRIAL_STARTED
200
400
PURCHASE_MADE
400
1000

Linkrunner fills the 64 SKAN slots for you

Linkrunner generates the fine and coarse conversion values for Google and Meta, without a hand-maintained mapping sheet.

Linkrunner writes and reads the conversion values for you

The iOS SDK writes conversion values as users act, through AdAttributionKit on iOS 17.4 and later. Each postback maps back to the outcome its value stands for.

Recent activityLive
App Installfired
User Signup
Onboarding Done
Trial Started
Purchase Made
Linkrunner SDK
User Signup
CVfine 03
Window 1
Onboarding Done
CVcoarse med
Window 1
Trial Started
CVfine 12
Window 2
Purchase Made
CVcoarse high
Window 2
App Installsent
CVfine 01
Window 1
Conversion Value Stack

What this gives your growth team

Precise ads targeting

Turn Apple-approved postbacks into the campaign signals your ad platforms can act on.

Make ROAS decisions with less waiting

Read delayed SKAN signals faster, so iOS budget decisions are not stuck in a spreadsheet.

Effortless setup

Install the SDK once, choose the events that matter, and let Linkrunner handle the mapping.

Make SKAN readable before your next iOS review

Map events, decode postbacks, and understand which campaigns are bringing users worth keeping.

See SKAN in actionStart measuring for free

Frequently asked questions

How SKAN postbacks, conversion values, and campaign reporting work in Linkrunner.

Compare iOS SKAN measurement with every Linkrunner solution for attribution and paid growth. See all solutions.