Question 1

How does Linkrunner pricing work?

Accepted Answer

Pay only for the installs we attribute, billed monthly after they are attributed. After your first 25,000 free attributed installs, rates start at $0.012 per install and drop to $0.008 per install above 500,000 installs a month. No upfront commitment, no annual contracts.

Question 2

What do I get on the Free plan?

Accepted Answer

Everything that Linkrunner has to offer, including real-time webhook delivery on every event, up to 25,000 free installs. We do not gate data delivery behind higher tiers or paid add-ons.

Question 3

When do I start paying?

Accepted Answer

After your free 25,000 attributed installs are used. We'll send a heads-up before that, and you can connect a payment method any time before to avoid an interruption. Free installs never expire on a calendar, they expire when you use them.

Question 4

What exactly counts as a “billable install / download”?

Accepted Answer

Only installs that Linkrunner successfully attributes to a source (paid, referral, deep link, or SKAN postback). Organic installs are always free. A re-attributed install counts once at your normal rate, re-engaging an active user is free, and clicks that never convert are not billed.

Question 5

Is pricing “tiered”? If I cross a tier mid-month, what happens?

Accepted Answer

Yes. The tier is set by your total billable installs for the month, and one rate applies to every billable install that month. If you cross into a higher-volume tier mid-month, the lower rate applies to all of that month's billable installs, not only the ones above the threshold.

Question 6

How are web attribution and in-app events priced?

Accepted Answer

Web attribution is $10 per 10,000 monthly active users (MAU) on the web. In-app event tracking includes 2 million events free every month, then $50 per additional 1 million events. Both are billed monthly with your attributed installs, on Free and Growth alike, and prorated to your actual usage.

Question 7

Can my per-install price change every month?

Accepted Answer

Your effective per-install rate moves with your monthly volume, if you grow, you pay less per install; if you shrink, you go back to the lower-tier rate. The rate card itself is locked in your contract and only changes with explicit notice.

Question 8

Is Linkrunner SOC 2 and ISO 27001 certified?

Accepted Answer

Yes. Linkrunner holds an AICPA SOC 2 Type 2 report and ISO 27001:2022 certification, follows GDPR, and aligns data handling with India's DPDP Act. Data is encrypted in transit and at rest, and Linkrunner does not use fingerprinting. The full list is at linkrunner.io/trust, and reports are available on request at trust.linkrunner.io.

Question 9

Is there any annual lock-in or minimum commitment?

Accepted Answer

No. Growth is fully pay-as-you-go and billed monthly. Enterprise contracts offer optional annual commitments for discounted rates and SLAs, but nothing on Free or Growth requires a commitment.

Unbelievably good pricing for an MMP!

Free

Growth

Enterprise

Attribution

Analytics

ROI and revenue

Deep linking

Audiences

Fraud

Data out and APIs

Integrations

AI

Security and admin

Support

See what an MMP actually costs at your scale

Frequently asked questions

Know which installs are worth paying for