Conversions API events
Each event carries the rdt_cid, event name, time, a deduplication ID, hashed user identifiers when available, and value and currency for ROAS measurement.
Reddit Ads
Turn Reddit ad clicks into measurable app journeys
Capture Reddit click IDs on Linkrunner campaign links and connect eligible installs to the source. Send mapped events through the Reddit Conversions API.
Join 400+ growth teams using Linkrunner.
What it does
What Linkrunner sends to Reddit
Install and sign-up by default
Installs and first opens go to Reddit as a custom event named Install. Sign-ups use SIGN_UP.
Mapped in-app events
Map purchases, searches, add to cart and leads to PURCHASE, SEARCH, ADD_TO_CART and LEAD, or to a custom event.
Deferred deep linking
Add a deferred deep link to the campaign so new users open the right screen after install.
In the dashboard
The Reddit Ads settings in Linkrunner
Setup
Set up Reddit Ads in 4 steps
01
Create a Pixel and token
In Reddit Events Manager, copy your Pixel ID and generate a Conversion Access Token.
02
Add them in Linkrunner
Paste both under Integrations, Reddit Ads, Pixel Management, and save.
03
Map events
Review the default install mapping and add sign-up, purchase and other events.
04
Create the campaign link
Create a Linkrunner campaign with Reddit Ads as the ad channel and use it as the ad's destination URL, as in any web-to-app journey.
Notes and limits
Worth knowing before you launch
No Reddit Advertiser ID or Ad Account ID is needed for the Conversions API setup. Use the Pixel ID and token from the same advertiser account.
Like ChatGPT Ads, Reddit campaigns appear in Linkrunner after users click your Linkrunner links. Keep URL parameters intact so rdt_cid survives.
Reddit Events Manager may list Linkrunner events under CAPI Direct. You don't need Reddit's browser Pixel on your website.
Frequently asked questions
What is rdt_cid?
Do I need Reddit's browser Pixel on my website?
Can Linkrunner send purchase revenue to Reddit?
Connect your next Reddit campaign to app results
Keep the click ID on the campaign link, test the install journey and check the mapped event in delivery logs.