Attribution for astrology and devotional apps, from install to first recharge
See which campaign, language and astrologer brought the user who recharged their wallet, not the one who claimed a free chat and left. Only completed payments count as revenue.
Astrology, puja and devotional teams measure installs to first wallet recharge with Linkrunner
Customers include Utsav, Naxatra, Astro247, Simply Astro, Sri Astro, Astrovaani.
Optimise on the first recharge, not the free chat
The value event is the first completed wallet recharge. Most consultation apps give the first chat free and earn only when the user tops up a wallet to keep talking by the minute. A sign-up or a free chat is cheap to fake, while a completed recharge is money in the bank and the best early sign of repeat recharges, so optimise Meta and Google on first recharge with its value and judge campaigns on repeat recharge by D30.
- Install
- 1Sign-up with birth detailsSame sessionShows real intent; birth date, time and place are needed for any reading
- 2Free first chat usedSame sessionIntent signal, and the event fraud targets; never optimise on it
- Optimise on thisFirst wallet recharge (completed, with value)Same session to day 3The value event: first money in, captured as a wallet top-up payment
- 4Puja or temple bookingDay 0 to day 14Revenue event for puja apps, usually tied to a festival date
- 5Repeat rechargeDay 3 to day 30Separates campaigns that bring regulars from one-question users
Why astrology attribution breaks in standard setups
Free first chats attract installs that never pay
"First chat free" offers draw incentivised installs, repeat reinstalls and device farms hunting the free minutes. Managed Fraud Control rules catch click flooding, installs from fraudulent clicks and reinstalls from fraudulent clicks, and "Tag and withhold postbacks" keeps those installs from teaching Meta and Google to find more of them.
See how Fraud Control withholds bad postbacks →
Astrologers on WhatsApp, YouTube and Instagram drive the installs
A large share of acquisition runs through astrologers and devotional creators. Give each one their own link that opens their profile or chat screen after install, grouped under an Influencers channel, so you can see which astrologer brings users who recharge, not just users who download.
See influencer attribution →
Claude, with the Linkrunner MCP serverTier 2 and 3 audiences respond to language, not just offers
Most users are on Android in tier 2 and 3 cities and respond to Hindi, Tamil, Telugu, Bengali or Marathi creatives. Put language and region in every campaign name, so a Telugu campaign is judged against Telugu recharges rather than a national average.
See campaign analytics by cohort →| Install cohort | Installs | D1 | D7 | D14 | D30 |
|---|---|---|---|---|---|
| Meta, 1 Oct | 4,210 | 41% | 22% | 17% | 12% |
| Google, 1 Oct | 3,580 | 38% | 20% | 15% | 11% |
| Apple Ads, 1 Oct | 1,140 | 46% | 27% | 21% | 16% |
| Organic, 1 Oct | 2,960 | 35% | 18% | 13% | 9% |
Sample data, classic retention.
Recharges depend on UPI succeeding
A recharge can be started in the UPI app and never finish. Linkrunner counts only completed payments as revenue and deduplicates app payments on payment ID, so a pending UPI intent or a callback that fires twice never inflates ROAS for the campaign.
See revenue tracking →- type
- FIRST_PAYMENT
- payment_id
- ord_88213
- user_id
- user_2041
Credited toIN_Prospecting_Sep+$4.99Where astrology teams find users who recharge
- Meta (Facebook and Instagram Reels): Regional-language creatives featuring astrologers do the heavy lifting; optimise on first recharge with value, and keep creatives free of guaranteed-outcome claims such as promised marriage, wealth or cures.
- Google App campaigns: Searches for kundli, horoscope and specific festivals carry high intent; a deep link destination opens the kundli or puja screen directly.
- Astrologer and creator promotion on YouTube, Instagram and WhatsApp: One link per astrologer, opening their chat screen after install, with the social intermediary page to escape the Instagram in-app browser.
- ShareChat and Moj: India-native inventory for Hindi and regional-language audiences in tier 2 and 3 cities.
- Jio Ads: Reaches Android-first users on Jio inventory.
- Festival push and WhatsApp re-engagement: Before Navratri, Diwali, Shravan or an eclipse, deep link lapsed users to the relevant puja or reading; re-engagements are never billed.
Frequently asked questions
Know which astrologer brought your first recharge
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