Apple Ads

See which Apple Ads keywords bring paying users

Q: Does Apple Ads attribution need ATT consent?

No. Linkrunner uses Apple's AdServices attribution token, which needs no user permission, and exchanges it with Apple server-side. The IDFA is read only after ATT consent.

Q: Can I see Apple Ads results by keyword?

Yes. Apple Ads campaigns show keyword rows with clicks, installs, sign-ups, spend and revenue. Install webhooks and the Data APIs also carry the ad group, keyword, ad and country or region.

Q: Do I need tracking links for Apple Ads?

No. Apple Ads is one of three self-attributing networks in Linkrunner, with Google and Meta. Every other network runs through Linkrunner links.

Q: Is this the same as Apple Search Ads?

Yes. Linkrunner reports, APIs and webhook fields use the Apple Search Ads name for the same network, for example apple_search_ads_details on install webhooks.

Attribute Apple Ads installs through AdServices and compare keyword-level results with spend and revenue. Review click-through and view-through installs separately.

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What it does

What Linkrunner measures from Apple Ads

Deterministic iOS attribution

The AdServices attribution token is exchanged with Apple server-side, so Apple Ads installs match without the user granting tracking permission.

Keyword-level rows

Apple Ads ad groups are described by keywords, so campaigns show keyword rows with clicks, installs, sign-ups, spend and revenue.

Spend next to revenue

Spend syncs from your connected Apple Ads account, so cost per install and ROAS sit beside attributed revenue.

Click and view split

See click-through and view-through Apple Ads installs separately.

In the dashboard

The Apple Ads settings in Linkrunner

Setup

Set up Apple Ads in 3 steps

Add the iOS SDK

Install the Linkrunner iOS SDK. On the SDK-less path, send the AdServices attribution token in device data.

Connect your Apple Ads account

Connect the account in Linkrunner so campaigns and spend sync.

Run campaigns as usual

Apple Ads is self-attributing, like Google Ads, so there are no tracking links to add.

Notes and limits

Worth knowing before you launch

The AdServices token is short-lived. On the SDK-less path, fetch it fresh each time you build device data instead of caching it.

Linkrunner reads the IDFA only after the user grants App Tracking Transparency. Apple Ads attribution through AdServices does not need it. iOS measurement beyond Apple Ads is covered in SKAN and iOS measurement.

Reports and exports show keyword rows for Apple Ads where other networks show creative rows.

Frequently asked questions

Does Apple Ads attribution need ATT consent?

Can I see Apple Ads results by keyword?

Do I need tracking links for Apple Ads?

Is this the same as Apple Search Ads?

Connect Apple Ads to your next budget review

Link your Apple Ads account and compare keyword-level installs, purchase revenue and ROAS.

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