Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
What Android 14 Changed for Deferred Deep Links
SKAN Postback Benchmark: Two per Install, Not Three
India App Install Volume Benchmark 2026
App Clips and Instant Apps: Pre-Install Playbook
The No-MMP Tax: What Teams Actually Pay in Wasted Spend Each Month by Customer Profile
The CFO's View: How an MMP Changes the Shape of Your Marketing P&L
Why Insurance Apps Lose More ROI to Bad Attribution Than Any Other Vertical
The Travel App MMP Playbook: Handling 90-Day Consideration Windows Without Bleeding Budget
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
Why Performance Agencies Lose Clients Without an MMP
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
Why Multi-Brand Portfolio Companies Need a Single MMP Across All Apps
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.