Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
SKAN Postback Benchmark: Two per Install, Not Three
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
MMP Accuracy Explained: Why Discrepancies Happen in Mobile Measurement
Navigating Advanced Privacy and Attribution: GDPR Compliance in MMPs
Is Mobile Attribution Dead Under Privacy Changes?
Marketing Attribution Hot Takes: What Growth Teams Get Wrong
Why Context-Switching Between Dashboards Is Killing Your Marketing Productivity
How to Automate MMP Reporting So You Never Build Another Manual Report Again
Start measuring the installs your team cares about
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