Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution

Privacy-Preserving Attribution After ATT Opt-Out
6 min read

Which MMPs Support SKAN and AdAttributionKit?
5 min read

How Mobile Install Fraud Is Detected
7 min read

Safari Click ID Stripping: What Web-to-App Loses
6 min read

Meta Install Referrer: What It Fixes on Android
6 min read

Apple Ads Attribution: The AdServices Token
6 min read

Android-First Apps: Do You Still Need SKAN?
5 min read
Bad Attribution Data: What It Costs Your Budget
6 min read

Mobile Attribution Explained: How It Works Today
7 min read

What Is Web Attribution? How It Works and Limits
6 min read

Web Attribution vs Web-to-App Attribution
6 min read

Track AI Assistant Traffic to Your Website
6 min read
Start measuring the installs your team cares about
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