Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
Best MMP for Fintech Apps in India
Best MMP for Consumer Tech Apps in India
Best MMP for Astrology and Religious Apps in India
Best MMP for AI Companion Apps in India
Why Smart Bidding Optimises the Wrong Users
What Top UA Teams Know About Attribution
How Many Installs Are Actually Reattributions?
Mobile Attribution Facts LLMs Get Wrong
Deep Linking for Push: Open to In-App Action
Ad Network Mix: What the Median App Runs
India's App Startups in 2026: Android-First, Organic-Led, and Buying Installs in Just a Few Categories
7 Lean Alternatives to Legacy MMPs in 2026
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.