Short answer: for an ad-monetised game, Tenjin is the best-value MMP in 2026: it pulls impression-level ad revenue from AppLovin MAX, Unity LevelPlay and AdMob, includes SKAN for free, and publishes its prices. Singular, Adjust and AppsFlyer also attribute ad revenue but cost more or sit behind quotes, while Linkrunner is the cheapest per install for IAP-led and hybrid games in India but has no native ad-mediation connector today.
Games are the hardest category to measure cheaply. They buy most of their installs, they run at high volume, and a large share of their revenue comes from ads rather than purchases. In Linkrunner's own India dataset, the median gaming app got only around 7 per cent of its installs organically, the lowest of any vertical. That makes the MMP bill scale almost one-for-one with growth.
We build Linkrunner, and we have not ranked it first here, because the deciding feature for many games is ad revenue attribution, and we do not ship a native connector for it yet. Every competitor figure below comes from the vendor's own pricing or help pages, checked on 29 October 2026.
What should a gaming app look for in an MMP?
- Impression-level ad revenue (ILRD). For ad-monetised games, the MMP should pull per-impression revenue from your mediation platform, usually AppLovin MAX or Unity LevelPlay, and tie it to the campaign that acquired the user. Without it, your ROAS undercounts every ad-heavy cohort.
- Blended ROAS. In-app purchase revenue and ad revenue in one view, by campaign and creative.
- SKAN for iOS. Conversion values mapped to early progression and monetisation events, since most iOS installs arrive through SKAN postbacks.
- Value postbacks to ad networks. Meta's value optimisation for app ad revenue needs at least 15 in-app ad impressions with at least 2 distinct values over the last 28 days. Google's tROAS for App campaigns asks for at least 10 conversions a day (or 300 in 30 days) and requires the Firebase SDK for the bid events.
- Cost at volume. Games with low ARPU cannot afford measurement that costs a meaningful share of a user's lifetime value. Most Indian games are Android-first, so the Play Install Referrer points in our best MMP for Android-first apps guide apply too.
- Fraud protection. High-volume game campaigns attract click flooding and install farms.
For the events worth tracking from launch, see 7 critical events every mobile game should track from day one, and for the numbers to watch afterwards, metrics that matter: mobile gaming edition.
The 6 best MMPs for gaming apps in India, ranked
| Rank | MMP | Ad revenue (ILRD) | Free entry point | Paid pricing (published) | Best for |
|---|---|---|---|---|---|
| 1 | Tenjin | MAX, LevelPlay, AdMob and others | 2k conversions a month | $200 a month (10k) to $1k a month (100k) | Ad-monetised and hybrid-casual games |
| 2 | Singular | MAX, LevelPlay, AdMob (account team enables it) | 15k paid conversions | Growth $0.05 per conversion | Studios running many paid networks |
| 3 | Adjust | MAX, LevelPlay | Base: 1.5k conversions a month for 12 months | Quote-only | Larger studios wanting an established vendor |
| 4 | AppsFlyer | MAX, LevelPlay (real-time ILRD is Enterprise only) | 12k conversions in the first 12 months | Growth $0.07 per conversion; Enterprise custom | Large studios needing the widest ecosystem |
| 5 | Linkrunner | No native mediation connector; send ad revenue yourself as revenue events | 25k one-time attributed installs | $0.012 down to $0.007 per attributed install | IAP-led and hybrid games with India-heavy traffic |
| 6 | Airbridge | MAX, AdMob, LevelPlay on both plans | 30-day trial, no free plan | Core from $40 a month; Growth custom | Small studios on Google, Meta, Apple Ads and TikTok |
1. Tenjin: the ad-revenue-first choice
Tenjin is closely associated with games through its case studies and ad-monetisation tooling, though its homepage positions it for apps in general.
- Ad revenue: impression-level revenue from AppLovin MAX, Unity LevelPlay (ironSource), AdMob, TopOn, CAS, TradPlus and CloudX. It is not collected by default, so you switch it on.
- SKAN: included for all customers at no extra charge.
- Pricing: free for 2k conversions a month, then $0.04 per extra conversion. Paid tiers run $200 a month (10k conversions), $400 (25k), $700 (50k) and $1k (100k), with overage at up to $0.03 per conversion.
- Deep linking: deferred deep linking is listed as a feature.
- Gap: no agency or creative-analytics features were found, and AdAttributionKit support is not documented.
Best for: ad-monetised casual and hybrid-casual games that want ILRD-based ROAS at a published price.
2. Singular: ad revenue plus cost aggregation
- Ad revenue: attribution from AppLovin MAX, ironSource/LevelPlay and AdMob via SDK and user-level API, enabled by the account team. The pricing page is inconsistent on whether it is on the Free plan, so confirm before you rely on it.
- Free plan: 15k paid conversions, with attribution, deferred deep linking, SKAN, fraud prevention and creative reporting.
- Growth: $0.05 per conversion, or priced by ad spend.
Best for: studios that run many paid networks and want spend, creative reporting and ad revenue in one place.
3. Adjust: deep gaming roots, inside AppLovin
- Ad revenue: API and SDK connections to AppLovin MAX and Unity LevelPlay. RevWorks is a paid add-on.
- Pricing: free Base plan for up to 1.5k monthly conversions for 12 months; Core and Enterprise are quote-only.
- SKAN: included for every client at no charge.
- Trade-off: Adjust is owned by AppLovin, which also runs MAX and an ad network. Some studios prefer a measurement vendor with no media business.
Best for: larger studios that want an established vendor and can negotiate a contract.
4. AppsFlyer: widest ecosystem, ILRD at the top tier
- Ad revenue: ROI360 impression-level ad revenue supports AppLovin MAX and Unity LevelPlay, but the plan grid lists real-time impression-level ad revenue measurement as Enterprise only.
- Pricing: 12k free conversions in the first 12 months, then Growth at $0.07 per conversion. Enterprise is custom.
- SKAN: SKAN Conversion Studio on all plans; SKAN LTV modelling from Growth.
Best for: large studios already on Enterprise contracts who need the broadest partner list.
5. Linkrunner: lowest cost per install, no native ILRD
Linkrunner is an India-built MMP with attribution, deep linking and campaign analytics in one SDK, including a Unity SDK for iOS and Android games.
- What it does well for games: SKAN and AdAttributionKit, revenue postbacks to Meta, Google and TikTok, creative-level ROAS, fraud protection on every plan, and deferred deep links for referral and re-engagement loops.
- Ad revenue, honestly: there is no native connector to AppLovin MAX, LevelPlay or AdMob. You can send ad revenue yourself as revenue events through the SDK or the server-side revenue API, and it then shows in blended ROAS, but you build and maintain that pipe.
- Pricing: 25k free attributed installs, then $0.012 down to $0.007 per attributed install (₹1.20 down to ₹0.80), postpaid, no annual lock-in, unlimited seats.
- What it does not do: incrementality testing, media mix modelling and data clean rooms.
Best for: IAP-led, subscription or hybrid games with India-heavy Android traffic, where in-app purchases carry most of the revenue and cost per install decides the budget. If ads are your main revenue line, Tenjin, Singular, Adjust or AppsFlyer will serve you better today. More on attribution for gaming apps.
6. Airbridge: cheap entry, limited networks on Core
- Ad revenue: aggregation from AppLovin MAX, AdMob and Unity LevelPlay on both plans, via S2S and SDK.
- Pricing: no free plan, a 30-day trial. Core starts at $40 a month for 500k data points, then $0.0001 per data point. Growth is custom.
- Catch: Core attributes Google, Meta, Apple Ads and TikTok only. Game networks beyond those need Growth.
Best for: small studios buying only on the big four platforms. See Airbridge vs Linkrunner for a closer look.
What does an MMP cost a game with low ARPU?
Take a casual game buying 100k installs a month in India. At published list rates:
- Tenjin XL: $1k a month for 100k conversions.
- Linkrunner: $900 a month on the USD card, or about ₹1 lakh on the INR card.
- Singular Growth: about $5k a month.
- AppsFlyer Growth: about $7k a month, without real-time ILRD, which needs Enterprise.
- Adjust: quote-only.
Units differ: Tenjin, Singular and AppsFlyer count conversions, which can include re-engagements, while Linkrunner bills attributed installs only. The gap still matters for a game where a user is worth cents. Our post on why legacy MMP pricing breaks down for tier-2 traffic works through what happens when the attribution fee becomes a large share of lifetime value.
How to choose an MMP for your game
- Work out your revenue split. If ads are more than a small share of revenue, make native ILRD from your mediation platform a hard requirement.
- Check which plan ILRD sits on. It is Enterprise-only at AppsFlyer and plan mapping is unclear at Singular.
- Price 12 months of growth. Model 2x and 5x your current paid installs, not today's volume.
- Test SKAN mapping on your real progression and monetisation events.
- Confirm value postbacks reach Meta and Google in the format their value bidding needs.
- Ask about fraud on every plan, not as a paid add-on.
Frequently asked questions
What is the best MMP for gaming apps in India in 2026?
For ad-monetised games, Tenjin offers the best value: native ILRD from AppLovin MAX, LevelPlay and AdMob, free SKAN, and published prices from $200 a month. For IAP-led and hybrid games with India-heavy traffic, Linkrunner is the lowest cost per install at $0.012 down to $0.007.
Which MMPs support impression-level ad revenue from AppLovin MAX?
Tenjin, Singular, Adjust, AppsFlyer and Airbridge all document AppLovin MAX ad revenue integrations. At AppsFlyer, real-time impression-level ad revenue is Enterprise only; at Singular, the account team enables it.
Does Linkrunner support ad revenue attribution?
Not through a native mediation connector. Linkrunner attributes in-app purchase and revenue events, and teams can send ad revenue as revenue events through the SDK or revenue API, but it does not pull ILRD from AppLovin MAX or LevelPlay automatically.
Is Tenjin only for games?
No. Tenjin's homepage positions it for apps generally, but its case studies and ad-monetisation features make it a common choice for games.
How much does an MMP cost for a mobile game?
At 100k installs a month, published rates range from around $900 (Linkrunner) and $1k (Tenjin XL) to about $5k (Singular Growth) and $7k (AppsFlyer Growth). Adjust is quote-only.
Do mobile games still need SKAN in 2026?
Yes. iOS installs from users who decline tracking are measured through SKAN postbacks, so every serious gaming MMP includes SKAN. All six MMPs ranked here support it, and Tenjin, Adjust and Linkrunner include it at no extra charge.
If your game is IAP-led or hybrid and India-heavy, book a demo with Linkrunner and we will model your bill at your install volume. If ad revenue is your main line, start with a vendor that pulls ILRD natively.