Bring acquisition context into your product analytics

Q: Which analytics tools does Linkrunner integrate with?

Amplitude, Mixpanel, Google Analytics 4 and PostHog receive attribution from Linkrunner. RevenueCat sends subscription events into Linkrunner. Linkrunner also connects to Braze, CleverTap, MoEngage, Netcore and WebEngage for engagement.

Q: What do lr_campaign and lr_ad_network mean?

lr_campaign is the Linkrunner campaign ID that acquired the user and lr_ad_network is the ad network, when available. Amplitude, Mixpanel and PostHog receive both on the user.

Q: Why do earlier events show no campaign in my analytics tool?

Analytics tools attach properties to events at the moment they are tracked. Events tracked before attribution reached the user don't carry it. Pass the tool's device ID right after init, or apply attribution in the app before your first onboarding event.

Q: Does sync rewrite historical events?

No. Sync updates user profiles for people attributed before you connected. It doesn't rewrite properties on events already tracked.

Q: How long until data shows in GA4?

Check the BigQuery export first. GA4 reports can take 24 to 48 hours to show new installs with their source and campaign.

Send attribution to Amplitude, Mixpanel, GA4 and PostHog. Connect RevenueCat in the other direction to bring subscription events into Linkrunner.

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Into Linkrunner

Out to your analytics tools

Attributed installcampaign, network

Ad network clickclick ID

RevenueCatwebhooks

Linkrunner

Amplitudelr_campaign

Mixpanellr_campaign

PostHoglr_campaign

Google Analytics 4campaign ID

Into Linkrunner

Attributed install

Ad network click

RevenueCat

Linkrunner

Out to your analytics tools

Amplitudelr_campaign

Mixpanellr_campaign

PostHoglr_campaign

Google Analytics 4campaign ID

Five analytics integrations

Four tools receive attribution from Linkrunner. RevenueCat works the other way: it sends subscription events in, so trials and renewals count toward campaign revenue. For lifecycle messaging, see customer engagement platforms. Field-level details are in the analytics setup guides.

How data moves

Attribution goes out, subscription revenue comes in

Campaign and network on the user

Amplitude, Mixpanel and PostHog get lr_campaign and lr_ad_network on each attributed user, so cohorts and funnels split by acquisition source.

ProfileUser properties

user_idu_48213
platformandroid
lr_campaign18342
lr_ad_networkMeta

Lands in

RevenueCat events count toward the campaign

Trials, first payments, renewals and refunds arrive by webhook and feed revenue for the campaign that acquired the subscriber.

Campaign 18342Revenue

TRIAL_STARTEDTrial$0.00
FIRST_PAYMENTPaid$9.99
RENEWALPaid$9.99
REFUNDRefunded-$9.99

Net revenue$9.99

What lands where, and how users match

Tool	What Linkrunner sends	Matched on
Amplitude	lr_campaign and lr_ad_network user properties, set with $setOnce	Your Amplitude user ID, or the Amplitude device ID before login
Mixpanel	lr_campaign and lr_ad_network profile properties	Your identify user ID, or the distinct_id or device_id
Google Analytics 4	Media source and campaign ID on every new install	The GA4 app instance ID and session ID from the Firebase SDK
PostHog	lr_campaign and lr_ad_network person properties	Your identify user ID, or the distinct_id or device_id
RevenueCat	Nothing: RevenueCat webhooks send trials, renewals, refunds and billing issues to Linkrunner	Attributed users in Linkrunner

Check the data direction and matching ID

Build cohorts by campaign

Group retention, funnels and feature usage by the campaign or network that brought each user in.

Tag onboarding events

Pass the tool's device ID right after init, and attribution lands before the user signs up.

Backfill existing users

Sync for Amplitude, Mixpanel and PostHog updates profiles of users attributed before you connected. For raw data instead, use the Reporting and Data APIs.