Profile properties
lr_campaign and lr_ad_network appear in the user properties of each attributed Mixpanel profile. Cohorts and retention by source also sit in Linkrunner analytics.
Mixpanel
Compare Mixpanel cohorts by acquisition source
Add the attributed campaign and ad network to Mixpanel user profiles. Compare funnels and retention by source using the identity setup your app already has.
Join 400+ growth teams using Linkrunner.
What it does
What lands in Mixpanel
Matched on your identity
Linkrunner matches on the ID you set with identify, or on the distinct_id or device_id if you don't use it.
Sync for existing users
Sync with Mixpanel updates existing profiles and emails you when it finishes.
In the dashboard
The Mixpanel settings in Linkrunner
Setup
Set up Mixpanel in 4 steps
01
Copy your project token
In Mixpanel, open Project Settings, Overview, Access Keys and copy the Project Token.
02
Configure in Linkrunner
Enter the token under Integrations, Analytics, Mixpanel.
03
Pass the identifier
Send your identify user ID to Linkrunner signup, or pass mixpanelDistinctId.
04
Sync (optional)
Run Sync with Mixpanel the first time, or if you see discrepancies. Amplitude has the same Sync option.
Notes and limits
Worth knowing before you launch
Send the Mixpanel distinct ID with setUserData right after init and attribution reaches Mixpanel before signup.
Works for iOS and Android apps with the Linkrunner SDK. Segments built from campaign data inside Linkrunner live in Audiences.
Frequently asked questions
What does Linkrunner send to Mixpanel?
How does Linkrunner match users in Mixpanel?
Can attribution reach Mixpanel before the user signs up?
Connect your next Mixpanel funnel to acquisition
Configure the integration and matching user or distinct ID, then verify campaign properties on a test profile.