PostHog

Compare PostHog behaviour by acquisition campaign

Add campaign and ad-network properties to attributed people in PostHog. Bring acquisition source into the funnels and cohorts your product team already reviews.

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What it does

What lands in PostHog

Person properties

lr_campaign and lr_ad_network appear in the person properties of each attributed user. Cohorts and retention by source also sit in Linkrunner analytics.

Matched on your identity

Linkrunner matches on the ID you set with identify, or on the distinct_id or device_id if you don't use it.

Sync for existing users

Sync with PostHog updates existing people after you add the project token.

In the dashboard

The PostHog settings in Linkrunner

Setup

Set up PostHog in 4 steps

01

Copy your project token

In PostHog, open Settings, General and copy the Project Token, which starts with phc_.

02

Configure in Linkrunner

Enter the token under Integrations, Analytics, PostHog.

03

Pass the identifier

Send your identify user ID to Linkrunner signup, or pass posthogDistinctId.

04

Sync (optional)

Run Sync with PostHog the first time, or if you see discrepancies. Mixpanel has the same Sync option.

Notes and limits

Worth knowing before you launch

Send the PostHog distinct ID with setUserData right after init and attribution reaches PostHog before signup.

Works for iOS and Android apps with the Linkrunner SDK. Segments built from campaign data inside Linkrunner live in Audiences.

Frequently asked questions

Connect your next PostHog cohort to acquisition

Configure the project token, pass the matching identifier and verify person properties on a test install.