Campaign and network properties
lr_campaign (the Linkrunner campaign ID) and lr_ad_network are set through Amplitude's Identify API with $setOnce, so existing values are kept.
Amplitude
Add acquisition context to Amplitude user analysis
Connect attributed users to their campaign and ad network in Amplitude. Compare activation and retention by acquisition source in the charts your product team already uses.
Join 400+ growth teams using Linkrunner.
What it does
What lands in Amplitude
Pre-login attribution
Pass your Amplitude device ID with setUserData right after init, or apply attribution in the app with getAttributionData, to tag onboarding events.
Sync for existing users
Sync with Amplitude sends profile updates for users attributed before you connected.
In the dashboard
The Amplitude settings in Linkrunner
Setup
Set up Amplitude in 4 steps
01
Add your API key
Copy the API key from Amplitude Settings, Projects, API Keys, and enter it under Integrations, Amplitude.
02
Match user IDs
Set the same account ID with Amplitude setUserId and Linkrunner signup.
03
Tag early events (optional)
Apply attribution from your app before the first onboarding event if reporting depends on pre-login events.
04
Verify on an event
Group a later event by lr_campaign in a chart, then compare against Linkrunner analytics. A populated profile alone doesn't prove earlier events carry it.
Notes and limits
Worth knowing before you launch
Amplitude doesn't add new user properties to earlier events. An event tracked before the update can show (none) even when the profile has the campaign.
The automatic integration sends the campaign ID, not the campaign name. Map campaignData.name to your own property if you need the name. Mixpanel receives the same two properties.
Sync doesn't rewrite historical events. Use it when you add the integration for existing users. Segments built from campaign data inside Linkrunner live in Audiences.
Frequently asked questions
What does Linkrunner send to Amplitude?
Why does an Amplitude chart show (none) for lr_campaign?
Does Sync with Amplitude backfill old events?
Can pre-login onboarding events carry the campaign?
Review acquisition cohorts in Amplitude
Connect the integration, pass the matching user or device identifier and verify the attribution properties on a test profile.