RevenueCat

Connect RevenueCat subscriptions to acquisition campaigns

Q: How does Linkrunner handle free trials from RevenueCat?

Linkrunner reads period_type and is_trial_conversion from the webhook. A trial start becomes TRIAL_STARTED with no revenue, and the trial-to-paid conversion becomes FIRST_PAYMENT.

Q: Which RevenueCat events does Linkrunner use?

Initial purchases, renewals, non-renewing purchases, cancellations, uncancellations, refunds, billing issues, product changes and expirations, each mapped to a Linkrunner revenue type.

Q: Can I send RevenueCat subscription events to ad networks?

Yes. Once they are Linkrunner revenue events you can map them in an ad network's event mapping, for example TRIAL_STARTED to Meta's StartTrial and FIRST_PAYMENT to a purchase event.

Send RevenueCat subscription events into Linkrunner. Connect trials, paid conversions, renewals and refunds to the campaign that acquired the user.

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What it does

What Linkrunner does with RevenueCat events

Trials kept apart from payments

A trial start arrives as TRIAL_STARTED and the trial-to-paid conversion as FIRST_PAYMENT, so FIRST_PAYMENT always means a real payment, which matters for attribution for subscription apps.

Renewals, refunds and billing issues

RENEWAL, REFUND, BILLING_ISSUE, CANCELLATION and more map to Linkrunner revenue types and a payment status.

Revenue per campaign

Matched events feed revenue analytics per campaign, so you see which campaigns bring paying subscribers.

Ready for ad network postbacks

Map TRIAL_STARTED to trial events such as Meta's StartTrial, and FIRST_PAYMENT to purchase events.

In the dashboard

The RevenueCat settings in Linkrunner

Linkrunner

Integrations/Analytics/RevenueCat

Webhook URL: https://…/revenuecat/webhook
Authorization token: ••••••••••••8d3a
Environments: Production and sandbox

Copy webhook URLGenerate Authorization Token

Same values

RevenueCat

Integrations/Webhooks

URL: https://…/revenuecat/webhook
Token: ••••••••••••8d3a
Environments: Production and sandbox

Apps: All apps
Events: All events

Data flows from RevenueCat into Linkrunner

TRIAL_STARTEDFIRST_PAYMENTRENEWALREFUND

Setup

Set up RevenueCat in 3 steps

Copy the webhook URL

In Integrations, under Analytics, click Configure on RevenueCat and copy the webhook URL.

Generate a token

Click Generate Authorization Token and copy it.

Add the webhook in RevenueCat

Under Integrations, Webhooks, add a webhook with the URL and token, for production and sandbox, all apps and all events.

Notes and limits

Worth knowing before you launch

Data flows from RevenueCat into Linkrunner, the opposite direction to the other analytics integrations.

Statuses: payment completed, payment failed (billing issues) and payment cancelled (cancellations and refunds). Payment revenue by campaign is the revenue side of ROAS measurement.

Expirations map to a default revenue type, not a payment.

Frequently asked questions

How does Linkrunner handle free trials from RevenueCat?

Which RevenueCat events does Linkrunner use?

Can I send RevenueCat subscription events to ad networks?

Bring subscription outcomes into your campaign review

Connect RevenueCat to Linkrunner, verify a trial and a paid event, then compare subscription outcomes by acquisition source.

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