Google Analytics 4

Bring app install attribution into GA4

Connect Linkrunner install attribution to Google Analytics 4 using the app identifiers from your Firebase setup. Review acquisition source alongside your app analytics.

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What it does

What lands in GA4

Touchpoints on install

Media source and campaign ID from Linkrunner attribution go to GA4 when a new install occurs.

App instance and session IDs

Linkrunner ties installs to the GA4 app instance ID and session ID you pass from the Firebase SDK.

Visible in reports and BigQuery

Check Traffic acquisition, Explorations or the raw events in your BigQuery export. Cohorts, retention and funnels also sit next to attribution in Linkrunner analytics.

In the dashboard

The Google Analytics 4 settings in Linkrunner

Setup

Set up Google Analytics 4 in 4 steps

01

Get the Firebase App ID and secret

In GA4 Admin, open your app data stream, copy the Firebase App ID and create a Measurement Protocol API secret.

02

Configure in Linkrunner

Enter both under Integrations, Analytics, Google Analytics, once for iOS and once for Android.

03

Pass the app instance ID

Read it and the session ID from the Firebase SDK and pass them to Linkrunner signup.

04

Validate

Check BigQuery export first. GA4 reports can take 24 to 48 hours.

Notes and limits

Worth knowing before you launch

The Firebase App ID and API secret differ for iOS and Android. Linking Google Ads to Linkrunner is a separate setup.

If you pass the IDs in both setUserData and signup, GA4 can receive the attribution event twice.

GA4 needs a recent Linkrunner SDK. Check the minimum versions in the docs.

Frequently asked questions

Verify app attribution in GA4

Connect the integration, check the required Firebase identifiers and allow for GA4 reporting delays when reviewing a test install.