Mobile attribution for edtech apps
Learners install, try a course, then subscribe weeks later. Linkrunner keeps the attribution window open across that gap, routes learners to the right course with deep links, and credits the campaign that produced a paying subscriber.
Join 100s of growth teams using Linkrunner.
The post-install events that matter for edtech apps
Installs are only the start. Linkrunner ties each install to the in-app events that prove a user is worth what you paid to acquire them, then connects them to the campaign, creative, and cohort that drove them.
- Signup and onboarding
- Course or lesson start
- Lesson and module completion
- Trial start
- Trial-to-paid conversion and subscription
- Renewal and retention
Attribution challenges specific to edtech
The paid moment is weeks after install
A learner often subscribes long after installing. Short attribution windows lose that connection. Linkrunner keeps long, configurable windows and tracks trial-to-paid events so delayed subscriptions reach the right channel.
Activation depends on the right first lesson
Generic landing after install kills activation. Linkrunner's deferred deep links carry learners to the specific course, batch, or free lesson the campaign promised, lifting activation while preserving attribution.
Trials muddy channel quality
Channels that drive cheap trials are not always the ones that drive paying learners. Linkrunner connects installs to trial-to-paid conversion and renewal, so you optimize toward paid subscribers, not trial signups.
What edtech installs cost in India
| Android median CPI | $0.12 / ₹11 |
| iOS median CPI | $0.40 / ₹38 |
| Healthy LTV:CPI ratio | 3x to 5x |
Lower CPI due to broad appeal. Subscription + freemium models. Strong in emerging markets. Back-to-school seasonality.
Compare these against other regions and seasons in the cost per install benchmark explorer, and see why teams pick Linkrunner as their mobile measurement partner for India.
Frequently asked questions
Attribution, events, and measurement for edtechapps.
Measure what really drives edtech growth
Tie installs to the events that prove value, then connect them to campaigns, cohorts, and revenue. Start free with 25,000 attributed installs.