Short answer: the best mobile measurement partners in 2026 are Linkrunner (best for startups and India-heavy apps that want attribution and deep linking in one SDK at a published per-install price), AppsFlyer (largest enterprise ecosystem), Adjust (enterprise and gaming, owned by AppLovin), Singular (cost aggregation and creative reporting) and Branch (deep linking first). Kochava, Tenjin and Airbridge round out the shortlist, and Apptrove is the other India-based option worth a look.
Most "best MMP" lists rank vendors by size. For a startup, the deciding questions are simpler: what you will pay at your install volume, what is locked on the plan you can afford, and whether deep linking comes in the same SDK.
We build Linkrunner, so read our ranking with that in mind. Every competitor figure below comes from the vendor's own pricing page or help centre, read on 29 October 2026, so you can check each one before a sales call.
What is a mobile measurement partner?
A mobile measurement partner (MMP) is a third-party platform that attributes app installs and in-app events to the ads, links and channels that drove them, and sends those results back to ad networks as postbacks.
In 2026 a credible MMP needs four things as a baseline:
- Cross-network install attribution with fraud filtering.
- Deferred deep linking, now that Firebase Dynamic Links shut down on 25 August 2025.
- SKAN and AdAttributionKit (AAK) support for iOS.
- Revenue postbacks so Meta and Google optimise towards paying users, not just installs.
The 8 best MMPs in 2026, ranked
The ranking weights what a startup or growth-stage team feels first: published price, what the free or entry plan includes, and whether attribution and deep linking ship together.
| Rank | MMP | Best for | Free entry | Pricing model and published price | Deferred deep linking | SKAN / AdAttributionKit |
|---|---|---|---|---|---|---|
| 1 | Linkrunner | Startups, India-heavy apps, attribution plus deep linking in one SDK | 25k attributed installs, one-time, no expiry, every feature | Per attributed install: $0.012 down to $0.007 (₹1.20 down to ₹0.80) | Every plan, deferred by default | SKAN on every plan, AAK supported |
| 2 | AppsFlyer | Enterprise teams that need the widest partner ecosystem | Zero plan, 12k conversions in the first 12 months (not for paid media) | Growth: $0.07 per conversion; Enterprise on quote | Growth and Enterprise, not Zero | SKAN on all plans; AAK postback copies supported |
| 3 | Adjust | Enterprise and gaming teams | Base: up to 1.5k attributions a month for 12 months | Core and Enterprise quote-only | Listed on all plans; TrueLink is a paid add-on | SKAN free for every client; Adjust says it supports AAK |
| 4 | Singular | Teams running many paid networks | 15k paid conversions (period not stated) | Growth: $0.05 per conversion; Enterprise custom | Included on Free | SKAN yes; AAK postback copies supported |
| 5 | Branch | Deep-linking-first teams | Free trial on Basics, no free plan | Intro $39 a month; Basics and above quote-only | Core strength | SKAN yes; AAK for Apple Ads |
| 6 | Kochava | Omnichannel and CTV, published tiers | Free App Analytics: 10k conversions a month (self-attributing networks only) | Foundation from $500 a month; Enterprise from $2k a month | Included on Free | SKAN and AAK listed on Free |
| 7 | Tenjin | Indie and mobile game studios | 2k conversions a month | $200 a month for 10k conversions up to $1k for 100k | Listed | SKAN free; AAK not documented |
| 8 | Airbridge | Lean global teams on four core networks | 30-day trial, no free plan | Core from $40 a month (data-point based); Growth custom | Core and Growth | SKAN on both plans; AAK not documented |
For India specifically, Apptrove, the MMP from Indian company Trackier, offers free install attribution for the first year (up to 18k installs) and quote-only paid plans.
1. Linkrunner: best MMP for startups and India-heavy apps
Linkrunner is an India-built MMP that puts attribution, deep linking and campaign analytics in one SDK. Every link is dynamic and deferred by default.
- Pricing: 25k one-time free attributed installs with every feature and no calendar expiry. After that, pay as you go and postpaid: $0.012 per attributed install up to 10k a month, falling to $0.007 above 500k. One rate applies to the whole month, so 100k installs cost about $900, or about ₹1 lakh on the INR card.
- Included everywhere: fraud protection, SKAN, deferred deep links, unlimited seats, and raw exports, API and webhooks with no extra fees.
- Support: from the engineers who build the product, over email, call, WhatsApp and Slack.
- Compliance: ISO 27001:2022, SOC 2 Type 2 and GDPR, with DPDPA on the Trust Center.
- What it does not do: incrementality testing, media mix modelling and data clean rooms. Its partner directory is also smaller than the incumbents'.
Best for: seed to Series B teams, India-heavy apps and anyone who wants a bill they can model from the pricing page. See the MMP for startups page for the full plan.
2. AppsFlyer: best for enterprise ecosystem breadth
AppsFlyer is the category's largest player, and in June 2026 Moloco, Google, Meta and Unity agreed to take minority stakes in it.
- Pricing: Zero (free), Growth ($0.07 per conversion after a Welcome Package of 12k conversions in the first 12 months) and Enterprise (custom). Organic installs are free.
- Watch-outs: AppsFlyer marks Zero "not suitable for apps with paid activities", and deferred deep linking is not on Zero. Real-time impression-level ad revenue is Enterprise only, and Creative Optimization is a separate premium product.
- India: an office in Bangalore.
Best for: larger teams that need every niche integration and can absorb per-conversion pricing. Compare it directly on our Linkrunner vs AppsFlyer page.
3. Adjust: best for enterprise gaming
Adjust is AppLovin's measurement product, with mature SKAN tooling and ad revenue connections to AppLovin MAX and Unity LevelPlay.
- Pricing: Base is free for up to 1.5k attributions a month for up to 12 months, with email-only support in English. Core and Enterprise are quote-only.
- Watch-outs: TrueLink deep linking, Smart Banners and the Fraud Prevention Suite are paid "Growth Solutions" add-ons, so the quote depends on the modules you pick.
Best for: gaming and enterprise teams already close to the AppLovin stack. Our Adjust alternatives post covers the other direction.
4. Singular: best for cost aggregation
Singular pairs attribution with spend aggregation, and its Free plan lists creative reporting, fraud prevention, deep linking and SKAN.
- Pricing: Free covers 15k paid conversions with no card; Growth is $0.05 per conversion; Enterprise is custom. Singular also offers pricing by ad spend.
- Watch-outs: the page does not say whether the 15k is monthly, yearly or one-time, and its Agency Account is "currently available only for selected agencies".
Best for: performance teams on many paid networks who want spend and attribution in one view. If you are weighing a switch, read our Singular alternatives guide.
5. Branch: best for deep linking first
Branch built the deep linking category and is a common pick for teams leaving Firebase Dynamic Links.
- Pricing: Basics, Essentials and Enterprise, with no prices on the page and a free trial on Basics rather than a free plan.
- Watch-outs: Basics caps you at three ad partners, three webhooks and three postbacks, with no SKAN Conversion Studio, LTV reports or fraud reporting; those start on Essentials.
Best for: teams whose main job is routing users into the app. Our Branch alternatives post compares unified options.
6. Kochava: best for omnichannel with published tiers
- Pricing: Free App Analytics covers 10k attributed conversions a month with 30-day retention, but paid attribution there covers self-attributing networks only. Foundation starts at $500 a month (33k conversions) and Enterprise at $2k a month.
- Strengths: SmartLinks deferred deep linking and SKAN/AAK on the free tier.
Best for: teams that need CTV or web alongside app, and value a published price ladder.
7. Tenjin: best for indie and game studios
- Pricing: 2k free conversions a month, then plans from $200 a month (10k conversions) to $1k a month (100k), with Enterprise custom.
- Strengths: free SKAN for all customers and impression-level ad revenue from AppLovin MAX, Unity LevelPlay, AdMob and others.
- Watch-outs: AAK support is not documented.
Best for: ad-monetised games that want flat monthly pricing.
8. Airbridge: best for lean global teams
- Pricing: no free plan, a 30-day trial, then Core from $40 a month with 500k data points included and $0.0001 per extra point. Growth is custom.
- Watch-outs: Core attributes only Google, Meta, Apple Ads and TikTok, and agency management is Growth only.
Best for: small teams on the big four networks. See our Airbridge vs Linkrunner comparison.
How to choose the right MMP
- Model the bill at your real volume. Per-conversion and per-install rates diverge fast: at 50k a month, $0.07 is $3.5k, while $0.010 is $500. Our MMP cost guide runs the numbers.
- Read what the free plan locks. Partner caps, owned-media-only plans and 12-month clocks catch teams out. Our free MMP plans comparison lists each one.
- Check deep linking is in the same product. Two SDKs means two datasets to reconcile.
- Confirm iOS coverage. Ask for SKAN and AAK in writing; our AdAttributionKit vs SKAN guide explains why both matter.
- Ask who answers support tickets in your time zone.
- Know what you need beyond attribution. If incrementality testing, media mix modelling or clean rooms are on your roadmap, ask each enterprise vendor what it includes; Linkrunner does not offer them.
Frequently asked questions
What is the best MMP in 2026?
There is no single best MMP; it depends on stage and needs. Linkrunner fits startups and India-heavy apps that want attribution and deep linking in one SDK at a published price, AppsFlyer and Adjust fit enterprise teams, and Branch fits deep-linking-first teams.
What is the best MMP for a startup?
For most startups, the best MMP is one with a usable free tier, published pricing after it, and deep linking included. Linkrunner offers 25k free attributed installs with every feature and then $0.012 down to $0.007 per install; Singular Free (15k paid conversions) and Adjust Base (1.5k a month for a year) are the other common starting points.
Which MMPs have a free plan?
Linkrunner, AppsFlyer (Zero), Adjust (Base), Singular, Kochava (Free App Analytics) and Tenjin have free entry points. Branch and Airbridge offer free trials instead of free plans.
Which MMPs include deferred deep linking?
Linkrunner, Singular and Kochava include deferred deep linking on their free tiers, and Adjust lists it on all plans with TrueLink as a paid add-on. AppsFlyer includes it on Growth and Enterprise but not Zero.
Which MMPs support AdAttributionKit?
AppsFlyer and Singular support AAK postback copies, Branch supports AAK for Apple Ads, Kochava supports it from Apple SDK 9.0.0, Adjust says it supports it, and Linkrunner supports it. Tenjin and Airbridge do not document AAK support.
What does an MMP cost per install?
Published rates range from $0.07 per conversion (AppsFlyer Growth) and $0.05 (Singular Growth) to $0.012 down to $0.007 per attributed install (Linkrunner). Adjust does not publish paid prices, and Branch publishes only an entry Intro plan at $39 a month (5k volume credits, one ad partner).
Does Linkrunner do incrementality or media mix modelling?
No. Linkrunner covers attribution, deep linking, SKAN, fraud protection and campaign analytics, but does not offer incrementality testing, media mix modelling or data clean rooms.
If you want to see what your bill would look like at your current install volume, request a demo from Linkrunner and we will model it with you.