Install events
organic_install or inorganic_install lands on the user's event timeline for every attributed install. Segments built from the same campaign data live in Audiences.
WebEngage
Use acquisition events in WebEngage journeys
Send install events to WebEngage with source and campaign fields. Build lifecycle segments using the acquisition context available for each user.
Join 400+ growth teams using Linkrunner.
What it does
What lands in WebEngage
Attribution fields
utm_source, utm_campaign, campaign_id, campaign_display_id, ad_network_id, ad_network_code and platform travel in eventData. Cohorts and retention by source also sit in Linkrunner analytics.
No extra SDK code
Events come from the normal Linkrunner install flow. No WebEngage ID needs to be passed to the Linkrunner SDK. CleverTap sends the same install events but needs the CleverTap ID.
In the dashboard
The WebEngage settings in Linkrunner
Setup
Set up WebEngage in 3 steps
01
Copy REST API credentials
In WebEngage, open Data Platform, Integrations, REST API and copy the License Code and the API Key for Team Member.
02
Paste them in Linkrunner
Under Integrations, Analytics, WebEngage, paste both and select your data center: India, Global/US, KSA or Europe (Frankfurt).
03
Sync existing installs
Click Sync with WebEngage to replay installs attributed before you connected. Linkrunner emails you when it's done.
Notes and limits
Worth knowing before you launch
Copy the License Code exactly, including a leading ~ if it has one.
If the wrong data center is selected, WebEngage can reject events even with the right credentials.
The API key is used server-side. Paste it only in the Linkrunner dashboard, never in your app.
If the user ID isn't known at install time, Linkrunner uses the install instance ID as the WebEngage userId. Measure return campaigns separately with retargeting.
Frequently asked questions
What does WebEngage receive from Linkrunner?
Which WebEngage data centers are supported?
Do I need to pass a WebEngage ID to the Linkrunner SDK?
Verify acquisition events in WebEngage
Connect the right data centre, check user matching and inspect a test install event before building a journey.