Audience segmentation

Build audiences from the actions users take

Build audiences in Meta or Google from events you already send, or export a saved cohort from Linkrunner as a customer list.

Event-based audiences, saved cohorts and CSV exports are live on every plan.

demo.linkrunner.io

Join 400+ growth teams using Linkrunner.

    • ABCoffee logo
    • Alle logo
    • AugustAI logo
    • Bounce Daily logo
    • Buku Warung logo
    • CraftMyPlate logo
    • Eira Club logo
    • Elefant logo
    • Fold logo
    • Fuaark logo
    • Grapevine logo
    • HashFame logo
    • Hypd logo
    • IPF logo
    • Karobar App logo
    • Kulfi logo
    • Lingopanda logo
    • Matiks logo
    • Meatigo logo
    • Omli Kids logo
    • Playo logo
    • Pocketful logo
    • Richie Club logo
    • Saras logo
    • Shopping logo
    • Sid's Farm logo
    • Stratzy logo
    • Stylezen logo
    • Tal Boss logo
    • The Tatva logo
    • Utsav logo
    • Zave logo
What you get

Turn user behaviour into a segment you can review

Use the events your ad platform already has

Build an audience in Meta or Google from the conversion events Linkrunner already sends, no file needed.

Sent by Linkrunner
add_to_cart
purchase
MetaGoogle Ads
Source
Conversions API events
Include
add_to_cart
Exclude
purchase
Save audience

See where a cohort drops out

Funnels count users at each step from install to sign-up to purchase, so you see who to retarget.

Cohort funnel

Attributed users, Sep installs
  1. Install18,400100%
  2. Sign-up11,22461%
  3. Add to cart5,33629%
  4. Purchase1,84010%
3,496 added to cart, no purchase66% of add to carts

Export the segment, upload it as a customer list

The CSV holds every matching user, with email and phone for identified users.

added-to-cart-no-purchase.csv8,642 rows, every matching user
user_idemail
usr_8291r***@gmail.com
usr_1054a***@outlook.com
usr_6632s***@gmail.com
8,639 more rows
MetaCustom Audience
Google AdsCustomer list

Automatic sync to Meta and Google, coming soon

How it works

From user actions to a remarketing audience

01Pick a route

Events in Meta or GoogleBuilt in the ad platform
Saved Linkrunner cohortUploaded as a customer list
Set event rules in the ad platform
01

Choose your route

Use events already reaching Meta or Google, or save a cohort in Linkrunner for a customer-list upload.

02Who is in it

In Meta or GoogleIncludeadd_to_cartExcludepurchase
Saved cohortAdded to cart, no purchase, Android
Export 8,642 users
02

Define who to include

Set include and exclude rules in the ad platform, or export a saved cohort as CSV.

03Audiences

Cart, no purchaseApp events, populating
Cart, no purchase, AndroidCSV customer list, populating
Remarketing campaignretarget_cart_androidWaiting for audiences
03

Create the audience

Save the audience or upload the CSV, then use it in your remarketing campaign.

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas

Ronald M Thomas

Digital Marketing, Playo

Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

Build your first campaign audience

Use events already in your ad platform, or export a saved cohort as a customer list.