Retargeting

Measure the campaigns that bring app users back

Q: What is the difference between re-engagement and re-attribution?

A re-engagement is an existing user opening the installed app through a deep link. Re-attribution credits a returning install to a campaign under your configured windows. Re-engagements are free; re-attributed installs are billed as attributed installs.

Q: Do I pay for re-engagements?

No. Re-engagements are free. Re-attributed installs are billed as attributed installs.

Q: What are the default windows?

The inactivity window defaults to 0 days and the re-attribution window is 90 days between uninstall and reinstall.

Q: How does uninstall tracking work?

Linkrunner sends a daily silent push through FCM and APNs. An install is recorded as uninstalled after 3 consecutive days of failed delivery.

Q: Can I sync retargeting audiences to Meta and Google?

Segments built from cohorts are live and export as CSV for upload to ad platforms today. Automatic sync to Meta and Google is coming soon.

Separate deep-link re-engagements from reinstalls credited to a return campaign. Compare retargeting results alongside new-user acquisition.

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Re-engagements are free. Re-attributed installs are billed as attributed installs.

SponsoredRun more this summerInstall

summer_launch

One user, two campaigns

Day 0Installed fromsummer_launchNew install
Day 4Last app openInactive for 34 days
Day 38Opened through a deep link fromretarget_lapsed_30dRe-engagement, free

Had they uninstalled, a reinstall within 90 days would be a re-attributed install, billed.

Join 400+ growth teams using Linkrunner.

What you get

Know which returns are re-engagements and which are reinstalls

Re-engagements free, reinstalls re-attributed

Deep-link returns are never billed. Reinstalls within 90 days go to the campaign that won the user back.

Deep-link openretarget_lapsed_30dApp still installed

Returning users, last 30 days

Re-engagementsDeep-link opens7,129Free

push_cart_reminder4,820

retarget_lapsed_30d2,309

Re-attributed installsReinstalls within 90 days1,829Billed

winback_aug1,139

retarget_lapsed_30d690

Push, email, SMS and WhatsApp as campaigns

Put a Linkrunner link in any message and each channel reports its own returns.

Your cart is waitingFinish checkout today.get.yourapp.com/cart

Reengagements by channel

Pushpush_cart_reminder4,819

EmailComing soon

WhatsAppwa_price_drop1,310

SMSsms_lapsed_users540

Audiences to retarget

Export cohort segments as CSV for ad platforms. Meta and Google sync is coming soon.

CohortInstalled in August42,600 users

SegmentPurchased at least onceUsers42,600

august-buyers.csvExportingAutomatic syncComing soon

Deep-link openretarget_lapsed_30dApp still installed

Returning users, last 30 days

Re-engagementsDeep-link opens7,129Free

push_cart_reminder4,820

retarget_lapsed_30d2,309

Re-attributed installsReinstalls within 90 days1,829Billed

winback_aug1,139

retarget_lapsed_30d690

How it works

From deep link setup to your first re-engagement report

01App prerequisites

Deep linking configuredUniversal links and app links
Every open passes its linklinkrunner.handleDeeplink(url)
Android backup rules@xml/linkrunner_backup_rules

Ready for retargeting

Set up deep links

Configure deep linking, call handleDeeplink on every open and add Android backup rules.

02One link per campaign

retarget_lapsed_30dget.yourapp.com/Rt30dQ

push_cart_reminderget.yourapp.com/CartP7

wa_price_dropget.yourapp.com/DropW2

Destination opens the cartRedirects pass the link

Link every campaign

Give each retargeting ad, push or message its own link, and test its redirects before sharing.

03Campaigns

Install Attribution

retarget_lapsed_30d1,240Installs

winback_aug1,460Installs

Switch to the Retargeting view

In the campaigns table, switch to Retargeting to see reinstalls and re-engagements per campaign.

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What retention and CRM teams ask about retargeting in Linkrunner.

What is the difference between re-engagement and re-attribution?

Do I pay for re-engagements?

What are the default windows?

How does uninstall tracking work?

Can I sync retargeting audiences to Meta and Google?

Measure your next returning-user campaign

Test an existing-user open and a reinstall with one campaign link before you launch.

Start measuring free Book a demo