One install event per user
organic_install or inorganic_install lands on the CleverTap profile, matched by the CleverTap ID you pass to Linkrunner.
CleverTap
Use install source in CleverTap lifecycle campaigns
Send organic and attributed install events to CleverTap with source and campaign context. Use those events to review acquisition segments and onboarding journeys.
Join 400+ growth teams using Linkrunner.
What it does
What lands in CleverTap
Source and campaign
utm_source carries the ad network or organic, utm_campaign the campaign name, plus platform and timestamp. Segments built from the same campaign data live in Audiences.
Every CleverTap region
Pick EU, IN, US, SG, SK, ID or UAE to match your account.
In the dashboard
The CleverTap settings in Linkrunner
Setup
Set up CleverTap in 3 steps
01
Get your credentials
Copy the Project ID, Project Token and Project Passcode, and note your region.
02
Configure in Linkrunner
Enter them under Integrations, Analytics, CleverTap and select the region.
03
Pass the CleverTap ID
Read the CleverTap ID from the CleverTap SDK and pass it to Linkrunner signup.
Notes and limits
Worth knowing before you launch
utm_campaign is sent for inorganic installs only. WebEngage receives the same two install events.
Use Sync with CleverTap if profiles don't match Linkrunner's attribution. Compare cohorts and retention by source in Linkrunner analytics.
Works for iOS and Android apps with the Linkrunner SDK. Measure return campaigns separately with retargeting.
Frequently asked questions
What does CleverTap receive from Linkrunner?
How does Linkrunner match users in CleverTap?
Which CleverTap regions are supported?
Verify acquisition events in CleverTap
Connect the integration, pass the CleverTap identifier and check the install event before using it in a segment.