MoEngage

Use acquisition context in MoEngage segments

Bring the attributed campaign and ad network into MoEngage user attributes. Use source context when building onboarding segments and return journeys.

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What it does

What lands in MoEngage

User attributes

lr_campaign and lr_ad_network appear in the user attributes of each attributed MoEngage profile, ready for onboarding segments and return journeys.

Every data center

Pick DC-01 to DC-06 to match your MoEngage dashboard URL.

Sync for existing users

Sync with MoEngage updates profiles after you add credentials or spot discrepancies.

In the dashboard

The MoEngage settings in Linkrunner

Setup

Set up MoEngage in 4 steps

01

Copy your credentials

In MoEngage, open Settings, Account, APIs and copy the Workspace ID and the Data API key.

02

Configure in Linkrunner

Enter both under Integrations, Analytics, MoEngage.

03

Select your data center

Read it from your dashboard URL, for example dashboard-01 is DC-01.

04

Pass the user ID

Send your MoEngage user ID as the id in Linkrunner signup.

Notes and limits

Worth knowing before you launch

Send moengage_user_id with setUserData right after init and attribution reaches MoEngage before signup. CleverTap matches on the CleverTap ID.

Sync can take a while on large user bases. Segments built from campaign data inside Linkrunner live in Audiences.

Works for iOS and Android apps with the Linkrunner SDK. Review cohorts and retention by source in Linkrunner analytics.

Frequently asked questions

Connect acquisition to your MoEngage journeys

Choose the right data centre, configure user matching and verify the attribution attributes before launching a journey.