Custom attributes
lr_campaign and lr_ad_network appear under Custom Attributes on the Braze user profile, ready for onboarding and return journeys.
Braze
Bring acquisition source into Braze journeys
Add campaign and ad-network context to attributed Braze profiles. Build onboarding and return journeys around the source that brought each user to your app.
Join 400+ growth teams using Linkrunner.
What it does
What lands in Braze
Matched on your user ID
Linkrunner matches on the ID you set with changeUser, or on the Braze device ID if you don't use it.
Sync for existing users
Sync with Braze updates profiles after you add credentials or spot discrepancies.
In the dashboard
The Braze settings in Linkrunner
Setup
Set up Braze in 4 steps
01
Create a Braze API key
Under Settings, APIs and Identifiers, create a key with users.track and users.export.ids permissions.
02
Configure in Linkrunner
Enter the API key and REST endpoint under Integrations, Analytics, Braze.
03
Pass the identifier
Send the user ID you use with changeUser to Linkrunner signup, or pass brazeDeviceId.
04
Sync (optional)
Run Sync with Braze to update existing profiles.
Notes and limits
Worth knowing before you launch
Send the Braze device ID with setUserData right after init and attribution reaches Braze before the user signs up. MoEngage takes the same attributes.
Sync can take a while on large user bases. Review cohorts and retention by source in Linkrunner analytics.
Works for iOS and Android apps with the Linkrunner SDK. Segments built from campaign data inside Linkrunner live in Audiences.
Frequently asked questions
Which attributes does Linkrunner add in Braze?
Which Braze API permissions does Linkrunner need?
Can attribution reach Braze before the user signs up?
Connect acquisition to your next Braze journey
Configure credentials and user matching, then verify the profile attributes before starting a campaign-based journey.