Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Mobile Attribution Models Compared: Which One Fits Your App?
Mobile App Cohort Analysis: 6 Techniques That Find High-LTV Users
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
The Performance Marketer's Guide to Cohort Analysis: Beyond D0, D7, D30 Revenue
Attribution for Product-Led Growth: Measuring Virality, Referrals, and Organic Loops
Deep Linking for QR Codes: How to Route Offline Traffic into Your App
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.