Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
What Is AdAttributionKit? Apple's SKAN Successor
5 min read
Self-Attributing Networks: Why Numbers Differ
5 min read
SKAN Postback Benchmark: Two per Install, Not Three
6 min read
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
7 min read
Navigating Advanced Privacy and Attribution: GDPR Compliance in MMPs
2 min read
Branch Webhooks: What They Cost and the Free Alternative
5 min read
How to Send Mobile Attribution Events to Webhooks
4 min read
Webhooks vs Postbacks vs Server-to-Server: Which to Use for App Events
4 min read
Is Mobile Attribution Dead Under Privacy Changes?
2 min read
Marketing Attribution Hot Takes: What Growth Teams Get Wrong
2 min read
Why Context-Switching Between Dashboards Is Killing Your Marketing Productivity
6 min read
How to Automate MMP Reporting So You Never Build Another Manual Report Again
4 min read
Start measuring the installs your team cares about
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