Free tool

Free ROAS calculator

See what your ads pay back. Enter what you spend, what it costs to get an install, and what a customer is worth, and we'll show your return over time and the day you make your money back.

ROAS Calculator

Calculate your Return on Ad Spend

Enter what you spend on ads and what a customer is worth. You'll see what your ads pay back over time and the day you make your money back.

By day 90, every$1on ads brings back about$2.69
Monthly ad spend
÷
Cost to get one install
×
Revenue per user (first 6 months)
Installs you buy:4,000|Revenue (6 mo):$32.0K
What your ads pay back over time
D0
0.00x
D1
0.06x
D3
0.19x
D7
0.45x
D14
0.90x
D30
1.92x
D60
2.30x
D90
2.69x
D180
3.21x
Break-even line (you've made your money back)
Back after 30 days1.92x
Back after 90 days2.69x
Money-back dayD16
Reading ROAS

ROAS is a curve, not a single number

Return on ad spend is revenue divided by spend. The catch on mobile is timing: you pay for the install today, but the revenue arrives over the following weeks as users subscribe, purchase, or generate ad impressions. A campaign that looks unprofitable on day one can clear break-even by day 30 and keep climbing.

That is why the calculator projects a full curve and marks the break-even day instead of a flat figure. Read your ROAS against your own payback window and margin, then connect spend to the installs and revenue it actually produced with Google and Meta ads measurement and a real LTV calculation.

Frequently asked questions

Return on ad spend, break-even timing, and measuring it for real.

A ROAS model is a guess. Linkrunner makes it a measurement.

Project the numbers here, then tie every install and revenue event back to the campaign that drove it for ROAS you can trust.

Pair the ROAS calculator with every Linkrunner solution for attribution, deep links, paid ads, and benchmark reporting. See all solutions.