01
Set up your subdomain and SDK
Point a subdomain at Linkrunner, turn on deep linking and call init, handleDeeplink and getAttributionData.
Web to app
Turn web visits into app journeys you can measure
Carry campaign context from a website or web ad through the store to your app. See which journeys lead to installs, sign-ups and purchases.
Web-to-app journeys are live. The Web SDK is in beta.
demo.linkrunner.io
Join 400+ growth teams using Linkrunner.
What you get
Keep the campaign attached across web and app
Meta web-to-app campaigns, set up for you
Linkrunner creates them in your report, syncs spend and sends in-app events back through the Conversions API.
Meta adSales, WebsiteWebsite URLgo.yourapp.com/festive
Conversions APIPurchase20:14CompleteRegistration20:13Purchase20:12
First click
Campaigns
Spend syncedCampaignSpendInstalls
sales_website_festive-1,870
sales_website_retarget-692
Conversions APIPurchase20:14
A link-based flow for every other network
TikTok, Snapchat, LinkedIn, Reddit and ChatGPT Ads each get a Linkrunner link that reports as its own campaign.
NetworkLinkrunner linkIts own campaign
TikTokgo.yourapp.com/tt-festive18,420clicks1,106installs
Snapchatgo.yourapp.com/sc-festive9,310clicks512installs
Redditgo.yourapp.com/rd-festive4,870clicks341installs
LinkedIngo.yourapp.com/li-festive2,140clicks128installs
ChatGPT Adsgo.yourapp.com/gpt-festive3,560clicks267installs
Campaigns in one report
Clicks, installs, sign-ups and revenue for web-sourced users sit next to your app campaigns.
Campaigns
Last 30 daysCampaignClicksInstallsSign-upsRevenue
Web to app
Metasales_website_festive31,1601,8701,214$9,840
TikToktt-festive18,4201,106702$4,310
ChatGPT Adsgpt-festive3,560267188$1,950
App campaigns
Google Adsapp_install_festive42,8002,9401,826$12,600
Apple Adsbrand_keywords9,1201,380905$7,420
Web and app105,0607,5634,835$36,120
Meta adSales, WebsiteWebsite URLgo.yourapp.com/festive
Conversions APIPurchase20:14CompleteRegistration20:13Purchase20:12
First click
Campaigns
Spend syncedCampaignSpendInstalls
sales_website_festive-1,870
sales_website_retarget-692
Conversions APIPurchase20:14
How it works
From your subdomain to the first web-sourced install
02
Put links where journeys start
Add links to download buttons and ad destinations, each with a tracked QR code.
03
Read the campaign
See clicks, installs and sign-ups as a funnel, plus revenue and paying users.
Customer story
A team that turned web visitors into app users
August AI web visitors convert to mobile users at 6x the industry average
Read the story6x
Hear from our customers
Trusted by teams that care about more than attribution.
“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”
Ronald M Thomas
Digital Marketing, Playo
34%
CPI reduction in 3 months
₹20.30 → ₹13.39
Google Ads CPI drop (Dec '25 → Feb '26)
Frequently asked questions
What teams ask before measuring web traffic that ends in the app.
How is web-to-app attribution different from web attribution?
What happens if the app is already installed?
How do Meta web-to-app campaigns work?
Can the Web SDK see traffic from AI assistants?
Do I need an app to use the Web SDK?
Give your next web campaign an app destination
Create a branded link, set its in-app destination and test the journey through the store before you launch.