Storefront visits
Page views, traffic source, campaign, ad click IDs, and first and last touch on every storefront page. For ad clicks that continue to an app install, see web-to-app journeys.
Shopify
Measure Shopify visits and purchase sources
Use the Linkrunner Web SDK setup for Shopify to connect storefront visits and checkout purchases to acquisition sources. The Web SDK is in beta.
Runs on the Linkrunner Web SDK, in beta. About 30 minutes, all from your Shopify admin.
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What it does
What Linkrunner tracks on your store
Sign-ups
One signup event per signed-in customer in each browser, with their Shopify customer ID as the Linkrunner user ID.
Purchases with revenue
A purchase event from checkout with order value, currency and order ID, attributed to the visit that led to it. Linkrunner's attribution for ecommerce apps covers the app side.
Shop Pay checkouts
A cart attribute carries the visitor ID, so purchases still match when checkout runs on shop.app.
Your own events
Record any other storefront action with lr.track and add it as a column in Web Events.
In the dashboard
The Shopify settings in Linkrunner
Setup
Set up Shopify in 5 steps
01
Get your Web project token
Copy it from Settings, Project Details, or create a website project. Duplicate your live theme first so you can roll back.
02
Add the script to your theme
Paste the SDK script tag before </head> in layout/theme.liquid. The URL always serves the latest SDK.
03
Add the cart and sign-up snippets
Paste both below the script. The cart snippet keeps Shop Pay purchases attributed; the sign-up snippet sets the customer ID.
04
Add the checkout pixel
Under Settings, Customer events, add a new custom pixel named Linkrunner, paste the code, then click Save and Connect.
05
Verify
Visit with test UTM parameters, sign in, place an order and check Web Events for page views, one sign-up and a purchase.
Notes and limits
Worth knowing before you launch
Save and Connect are separate actions. A saved but unconnected pixel never runs, the most common reason purchases don't appear.
The sign-up snippet and the pixel send customer email and phone. Delete those lines to keep attribution, campaign reporting and revenue without person-level audiences.
Custom pixels don't run in theme previews, and Shopify's customer privacy settings hold the pixel until the visitor consents.
Some ad blockers stop requests to api.linkrunner.io. Collect through a subdomain of your store, such as lr.yourstore.com, to close the gap. Shopify's admin stays the source of truth for revenue. If your Shopify mobile app is built on Appbrew, see Appbrew.
Frequently asked questions
Do I need a developer to connect Shopify?
Are Shop Pay purchases attributed?
Does Linkrunner receive my customers' email and phone?
Will it affect my Google Analytics or Meta pixels?
What about a Shopify mobile app?
Connect a test Shopify purchase to its source
Request Web SDK beta access, follow the Shopify setup and verify an order alongside your existing store reporting.