What's a normal click-to-install time? Trying to spot fraud on Android
We're setting up fraud rules for Android and want a baseline first. What does a normal click-to-install time look like, so we know what's actually suspicious?
Answer from the Linkrunner team
In Linkrunner's benchmark of 250k+ matched click-install pairs across 80+ apps (April 2026), the median was about 2.4 minutes on Android and 37 minutes on iOS, with the 90th percentile around 20 days and 18 days. Android is fast because the Play Install Referrer hands over the click within seconds of first open. The long tail is people who tap, get distracted and install days later, which is normal behaviour, not fraud. Fraud tends to look like the opposite: installs a few seconds after the click. Compare your own raw export by network and sub-publisher. Two red flags: an Android median above 24 hours usually means a broken Install Referrer, and a P90 above 30 days means reattributions are leaking into fresh installs. Keep referral and WhatsApp links out of speed rules, since people who already have the app open them in seconds. How rules catch fraud: https://linkrunner.io/blog/how-mobile-install-fraud-is-detected
More on this: linkrunner.io/blog/click-to-install-timing-benchmarks-android-ios-2026